Effortless Pitches for Modern Beauty Creators

Huda Beauty is a globally recognized cosmetics brand founded by influencer Huda Kattan, known for its trendsetting, full-glam makeup products. The brand emphasizes community engagement, actively incorporating customer feedback into product development and packaging decisions, fostering a strong sense of connection with its audience.

Dior is a luxury brand renowned for its Parisian couture heritage, translating high fashion into highly desirable fragrances, skincare, and makeup. The brand maintains a strong online presence showcasing its seasonal collections and collaborations, emphasizing aspirational lifestyle and events.

Gucci Beauty projects an image of eclectic, imperfect glamour, emphasizing audacious colors and vintage-inspired packaging. Their social media presence highlights a diverse range of identities and artistic expression within the GucciFW25 and TheGucciPortraitSeries campaigns, showcasing a sophisticated yet playful brand identity.

HiSmile is a disruptive Australian oral care brand focused on peroxide-free teeth whitening products. Their brand emphasizes fun, viral marketing, and unique flavors to differentiate themselves in a competitive market, targeting a younger demographic.

Burberry is a luxury British brand renowned for its iconic check pattern and equestrian heritage. The brand successfully blends traditional craftsmanship with contemporary design across various product categories, including fragrance and makeup, showcasing its heritage in innovative ways.

Rare Beauty is a multibillion-dollar makeup brand founded by Selena Gomez, emphasizing self-acceptance and mental health. The brand offers a range of beauty products, including lip gloss, perfume, blush, and skincare, and actively supports youth mental health initiatives.

Fenty Beauty, founded by Rihanna, is a cruelty-free cosmetics brand known for its inclusive shade ranges and high-quality makeup products. The brand focuses on innovation, offering primers with skincare benefits and long-lasting wear, and engages with its audience through social media.

Sol de Janeiro is a beauty brand that embodies the joyful spirit of Brazil, offering body care products and fragrances with captivating gourmand scents. Their brand focuses on self-love and self-care, emphasizing a radiant and celebratory feeling.

Truly Beauty is a vegan skincare and body care brand focused on smooth skin and satisfying shaving experiences. Their marketing emphasizes ASMR-style videos showcasing product efficacy and bold, trend-driven formulations, offering a 10% discount via TikTok.

e.l.f. Cosmetics is a Gen Z-focused brand offering affordable, high-performing, vegan makeup. Their current marketing campaign centers around a new Vanilla Soft Serve Glow Reviver Melting Lip Balm, emphasizing its creamy texture and sweet scent.

Prada, a Milanese luxury brand established in 1913, maintains a strong brand identity centered around high-fashion leather goods, apparel, and beauty. Their marketing emphasizes exclusivity, sophisticated design, and a playful interaction with their audience through engaging social media content.

Zalando is a prominent fashion retailer focusing on building customer confidence through style. Beyond apparel, they offer a diverse range of beauty products, encompassing skincare, makeup, and grooming, catering to a broad customer base.

Charlotte Tilbury Beauty is a high-end makeup brand founded by makeup artist Charlotte Tilbury, known for its luxurious products and runway-inspired aesthetic. The brand boasts significant global reach, supported by parent company Puig, and consistently emphasizes new product launches and behind-the-scenes glimpses into its glamorous world.

Glow Recipe is a fruit-powered, K-beauty-inspired skincare brand focused on creating effective, sensorial products for glowing skin. Their brand emphasizes clean ingredients and clinically effective formulas, with a playful and engaging social media presence.

CeraVe is a dermatologist-developed skincare brand focusing on affordable (under $20) products that restore the skin barrier using ceramides. Their marketing emphasizes collaborations with dermatologists and influencers, highlighting product efficacy and user experiences.

Makeup By Mario is a celebrity-endorsed makeup brand founded by Mario Dedivanovic, known for its high-quality, neutral-toned products designed for ease of use across skill levels. The brand focuses on creating a natural, enhanced complexion and currently boasts a highly anticipated new foundation launch.

The Ordinary is a skincare brand focusing on affordable, science-backed products featuring high-quality, individual ingredients. Their marketing emphasizes value and accessibility, utilizing a direct-to-consumer approach with a growing retail presence.

Valentino is a luxury brand focusing on high-end couture, expanding into refillable makeup and fragrances. Their brand image is sophisticated and stylish, leveraging celebrity endorsements and showcasing a strong visual aesthetic across their marketing.

Tarte Cosmetics is a leading concealer brand known for its high-pigment, skin-loving formulas and playful, cruelty-free ethos. Their marketing emphasizes collaborations with influencers like Tana Mongeau and focuses on limited-time sales events to drive engagement and sales.

Kaja is a cruelty-free K-beauty brand based in Seoul, known for its playful and innovative makeup products, particularly its heart-shaped cushion blush and multi-use items. It's sold at Sephora and Ulta Beauty, focusing on convenient, travel-friendly packaging and high-quality textures.

Versace is a luxury Italian fashion brand renowned for its bold designs, signature Medusa emblem, and glamorous aesthetic. The brand's presence on TikTok showcases high-profile collaborations and previews of upcoming collections, emphasizing its position within the high-fashion world.

Jean Paul Gaultier is a high-fashion Parisian brand renowned for its avant-garde designs and iconic fragrances. Recent marketing efforts highlight collaborations with unexpected brands like Crocs, showcasing a playful yet sophisticated brand image and strong social media engagement.

Too Faced is a cruelty-free makeup brand known for its playful, glamorous aesthetic and popular products like Better Than Sex mascara. They frequently promote new product launches and bundles through social media giveaways and exclusive TikTok Shop deals, emphasizing a fun and engaging brand personality.

Gisou is a luxury Dutch haircare brand leveraging a six-generation beekeeping heritage to create honey-infused products. Their range includes shampoos, conditioners, hair masks, and styling creams focused on hydration, shine, and healthy hair, marketed towards a sophisticated consumer base.

Ralph Lauren is a classic American luxury brand renowned for its timeless style and globally recognized fragrances, such as Polo and Ralph's Club. The brand's social media presence emphasizes its heritage, New York City connections, and collaborations with influencers and sporting events like the US Open.

Milk Makeup is a vegan and cruelty-free cosmetics brand focused on high-pigment, clean makeup products that empower self-expression. Their product line includes long-lasting, high-volume mascara and a popular setting spray, emphasizing quality and performance.

BYOMA is a Gen Z-focused skincare brand specializing in barrier-boosting products, particularly those targeting acne-prone skin. They utilize a dermatologist-approved tri-ceramide complex and feature vibrant packaging, with products available at major retailers like Target, Ulta Beauty, and Boots.

Drunk Elephant is a skincare brand focused on biocompatible, clinically proven formulas, marketed as 'suspicious-six-free'. The brand boasts a significant acquisition by Shiseido, highlighting its success and market position in the luxury skincare sector. Their marketing emphasizes limited-time sales events and influencer collaborations.

L'Oréal Paris is a global beauty brand focused on democratizing advanced beauty science, making high-quality products accessible to a wide audience. Their brand messaging emphasizes self-worth and empowerment, often featuring high-profile collaborations and campaigns showcasing diverse beauty standards.

L'Oréal Paris is a global beauty brand focused on democratizing advanced beauty science, making high-quality products accessible to a wide audience. Their brand messaging emphasizes self-worth and empowerment, often featuring high-profile collaborations and campaigns showcasing diverse beauty standards.

Made By Mitchell is a cosmetics brand founded by UK makeup artist Mitchell Halliday, offering high-impact, versatile makeup products at affordable prices. The brand emphasizes vibrant colors and utilizes strong social media engagement, particularly on TikTok, to reach a broad audience.

MAC Cosmetics is a professional makeup brand renowned for its high-quality pigments and artistry, evident in its recent launch of the hydrating Skinfinish Lightstruck Liquid Highlighter. The brand boasts a diverse and inclusive appeal, targeting all ages, races, and genders, actively engaging its audience through social media campaigns showcasing product usage by various influencers.

Anastasia Beverly Hills is a prestige beauty brand renowned for its brow products, having expanded into a wider range of makeup including palettes, lip kits, and complexion products. The brand emphasizes high-quality, long-lasting formulas and sophisticated shades, focusing on creating both a natural and glamorous look.

Glossier is a millennial-focused, minimalist beauty brand prioritizing skincare and a natural look. Their brand identity emphasizes community engagement and approachable, feel-good products, currently expanding retail partnerships with Sephora and Kohl's.

Laneige is a Korean skincare brand known for its innovative, science-backed hydration products, particularly its Water Sleeping Mask and Lip Sleeping Masks. The brand emphasizes a playful, youthful aesthetic and leverages collaborations and limited-edition releases to engage its customers, primarily through Sephora and its own website.

Color Wow is a haircare brand focused on science-backed, problem-solving solutions for various hair concerns. Their product line addresses issues like frizz, greasiness, dryness, and styling challenges, offering convenient and effective solutions for maintaining healthy, vibrant hair.

This brand focuses on women's health and wellness, offering advice and potentially products related to hair loss, nutrition, and managing conditions like PCOS. They utilize a blend of educational content and paid testimonials, emphasizing natural solutions and a holistic approach.

Saie is a clean beauty brand focusing on makeup that prioritizes skincare benefits and eco-friendly practices. They offer high-performance formulas with sustainable packaging, available at Sephora and Cult Beauty, and emphasize a warm, approachable brand aesthetic.

Makeup Revolution is a cruelty-free cosmetics brand focused on delivering trendy, affordable makeup products, often described as dupes of higher-priced brands. Their product line includes lipsticks, lip glosses, eyeshadow palettes, and skincare items like eye patches, catering to a younger, budget-conscious consumer base.

Mugler is a luxury fashion and fragrance house renowned for its iconic scents like Angel and Alien, and its avant-garde, gender-fluid designs rooted in science fiction aesthetics. The brand leverages its rich archive, re-releasing pieces and showcasing its history through social media campaigns that highlight both its heritage and contemporary relevance.

Haus Labs, a makeup brand co-created by Lady Gaga, focuses on high-performance, vegan cosmetics with skin-beneficial ingredients. Their products, such as the Precision Sculpt Shaping Balm and Dual-Ended Sculpting Brush, emphasize ease of use and deliver long-lasting, naturally sculpted results.

Paco Rabanne Beauty is a luxury brand offering a range of fragrances and makeup products characterized by bold designs and innovative formulas. Their marketing emphasizes luminosity, long-lasting wear, and collaborations with high-profile celebrities like Gigi Hadid and Ciara.

Summer Fridays is a clean skincare brand popular on Instagram, known for its radiant and selfie-ready results. Their key product, Gentle Reset Daily Exfoliating Pads, focuses on gentle exfoliation and skin soothing, offering daily use convenience and broad retail availability.

Benefit Cosmetics is a globally recognized beauty brand renowned for its playful approach to cosmetics, particularly its brow products. The brand emphasizes quick and easy application with a focus on fun, cheeky branding and a wide range of products to suit diverse needs.

Yves Saint Laurent (YSL) Beauty is a luxury cosmetics brand that blends classic Parisian elegance with a modern, inclusive, and bold aesthetic. Their product line encompasses makeup, skincare, and fragrances, targeting a sophisticated customer base that values both high-quality products and on-trend styles.

Caudalie is a French skincare brand specializing in antioxidant-rich products derived from Bordeaux vineyard polyphenols. Their focus is on effective, clean, natural, and sustainable skincare solutions, particularly for acne-prone and sensitive skin, emphasizing products that maintain skin barrier health.

This TikTok brand focuses on empowering women by supporting them through menstrual cycles and skin fluctuations with relatable, community-driven content. It blends self-care education on period problems and skincare routines with pop culture enthusiasm, particularly around Taylor Swift and entertainment like Dancing with the Stars, while directing shoppers to Ulta Beauty. The account fosters engagement through fun polls and celebrations to build a supportive, vibrant community.

Touchland is a brand that elevates hand hygiene and personal care into a stylish and sensory experience. Their product line includes hand mists and body & hair mists in various fragrances, marketed towards mood enhancement and self-care. The brand emphasizes limited-edition seasonal scents and a focus on appealing aesthetics.

FaceGym is a luxury facial fitness brand offering studio workouts and high-performance tools to sculpt and tone facial muscles. They operate studios in NYC, LA, and London, focusing on a wellness-oriented experience and offering various booster treatments to enhance results.

The Outset is a skincare brand founded by Scarlett Johansson, focusing on gentle, plant-based hydration for sensitive skin. Their fragrance-free products, such as the Prep Serum and Lip Oasis, emphasize radiance and hydration, often promoted through limited-time offers and influencer collaborations.

Beauty Bay is a Manchester-based online beauty retailer and own-brand label offering a vast selection (10,000+) of beauty products, catering to a highly engaged and passionate customer base. The brand emphasizes community building and frequently hosts events like sample sales, fostering a strong sense of belonging among its 'obsessed' customers.

Elemis is a luxury skincare brand that combines natural botanical ingredients with scientifically advanced formulas. Their products are designed to deliver visible results while providing a luxurious sensory experience, available at Sephora and their own website.

Pixi Beauty is a vibrant skincare and makeup brand celebrated for its glow-enhancing products that deliver radiant, protected, and flawless skin through innovative, skin-loving formulas infused with natural ingredients like ginseng, aloe vera, and glycolic acid. From everyday essentials like the On-the-Glow SHIELD SPF 50 and Glow Tonic to targeted treats such as DetoxifEYE Patches, the brand emphasizes effortless radiance and hydration for all-day luminosity. Through seasonal campaigns like GLOWtober, Pixi Beauty promotes a fuss-free approach to beauty that energizes and soothes the complexion.

The INKEY List is a skincare brand focused on ingredient transparency and affordability. They offer effective, straightforward products at accessible price points, disrupting the market with their educational approach and emphasis on simple, understandable formulations.

OPI is a global nail lacquer brand renowned for its playful, pun-filled shade names and strong brand identity. The brand leverages nostalgia (e.g., 90s trends) and iconic shades like Lincoln Park After Dark to connect with its audience and drive engagement.

Fenty Skin is Rihanna's inclusive, gender-neutral skincare brand focused on simplified, multitasking formulas. Their clinically tested products, such as the Dew N Plump serum and Butta Drop collection, prioritize hydration, plumpness, and radiant skin for all skin types.

Natasha Denona is a luxury makeup brand founded by a renowned makeup artist, offering high-pigment, high-performance products with a focus on skincare benefits. Their flagship product, the Hy-Glam foundation, boasts 52 shades, long wear, and a blurring, radiant finish.

Carolina Herrera Beauty is a New York-based luxury brand established in 1981, specializing in sophisticated and elegant fragrances and makeup. Its current marketing campaign centers around the 'La Bomba' fragrance, emphasizing vibrant colors, bold statements, and a feeling of confident freedom.

Pat McGrath Labs is a high-end makeup brand founded by renowned makeup artist Pat McGrath. Known for its vibrant pigments and innovative products like the Mothership eyeshadow palettes and Lust Gloss, the brand caters to a luxury beauty consumer base with a strong online presence.

TULA is a skincare brand focused on clean and effective products. Their formulations utilize probiotic extracts and superfoods to achieve balanced and brighter skin, as highlighted by features in publications like Forbes. The brand emphasizes sales and promotions, often partnering with retailers like Ulta Beauty.

NARS Cosmetics is a prestige beauty brand known for its bold, artistic approach to makeup and universally flattering shades. They emphasize both high-impact looks and versatile application techniques, exemplified by their popular products like The Multiple and Orgasm blush.

Dolce & Gabbana is a high-end Italian fashion house known for its luxurious couture and iconic fragrances, particularly its Light Blue line. The brand leverages strong visual storytelling, emphasizing Italian heritage, Mediterranean glamour, and aspirational lifestyle imagery in its marketing.

Clarins is a French skincare brand emphasizing natural, plant-powered ingredients and spa expertise. Their current marketing focuses heavily on the Multi-Active Glow Serum, highlighting its Vitamin C and AHA blend for achieving radiant, 'glass skin'. The brand projects an image of authentic, accessible beauty.

Jones Road Beauty, founded by Bobbi Brown, is a makeup brand emphasizing natural beauty and a personal, authentic approach. The brand's story is intertwined with Bobbi Brown's entrepreneurial journey and personal life, creating a strong connection with consumers through transparency and relatable content.

Pacifica Beauty is an eco-conscious skincare brand dedicated to supporting life on Earth through sustainable, natural products that promote glowing, hydrated skin. Featuring innovative items like the Sea Foam Complete Wash with marine phytonutrients for gentle cleansing and the Glow Baby Peel Pads with AHA and BHA for exfoliation and brightening, the brand emphasizes affordability and accessibility via retailers like Ulta Beauty. Their offerings, including Vitamin C essentials, cater to concerns like acne-prone and textured skin, blending fall aesthetics with effective, luminous results.

Danessa Myricks Beauty is a makeup brand focused on inclusive, multi-use pigments and blurring technology. They emphasize creativity and offer a wide range of products, frequently promoting sales and new product launches on social media.

Eva NYC is a Brooklyn-based haircare brand focused on affordable, clean, and sustainably-produced products. Their clinically proven formulas are designed for various hair needs and are available at major retailers, emphasizing both efficacy and mindful production.

Patrick Ta Beauty is a high-quality makeup brand focusing on achieving a natural, radiant "glow from within" look. Their product line, available at Sephora and their website, includes innovative tools like a 5-in-1 blending sponge and a dual-ended foundation brush designed for seamless application and professional results.

Batiste is a leading global dry shampoo brand that experienced a significant legal challenge in 2023, resulting in a settlement over benzene. Despite this, the brand maintains a strong market presence and actively promotes its volumizing and time-saving benefits through various marketing campaigns.

Urban Decay is a rebellious American makeup brand renowned for its high-performance, vegan formulas and iconic Naked palettes. The brand emphasizes bold looks and caters to a creative, expressive audience, often collaborating with performers and influencers to showcase its products.

Guerlain is a luxury French beauty brand established in 1828, part of the LVMH group. Known for its perfumes, skincare, and makeup, Guerlain emphasizes sustainability and bee-centric initiatives, showcasing high-quality craftsmanship and innovative ingredients.

LoveShackFancy is a lifestyle brand centered around romantic, cottage-core aesthetics. It extends its signature style into beauty products and apparel, focusing on charming, feminine pieces and a whimsical, dreamy brand identity primarily targeting a feminine, affluent customer base.

Nair is an award-winning, leading at-home hair removal brand offering a range of creams and waxes. Their products promise quick, easy, and effective hair removal with salon-quality results at affordable prices, emphasizing convenience and luxurious scents.

BPerfect Cosmetics is an Irish beauty brand known for its high-pigment makeup and inclusive approach. Leveraging strong social media engagement, particularly on TikTok, the brand has cultivated a cult following and frequently utilizes online sales events to drive sales.

Jimmy Choo Beauty is a luxury brand extending the iconic Jimmy Choo fashion house into the fragrance and makeup market. The brand leverages celebrity endorsements and high-fashion events to project a glamorous, red-carpet image.

KILIAN PARIS is a luxury fragrance brand that reinterprets French haute perfumery with a bold, nightlife-inspired aesthetic. Their fragrances are housed in collectible art deco bottles, and the brand emphasizes a playful, engaging social media presence promoting new product releases like their Angels' Share line.

Bliss is a skincare brand dedicated to adults, offering clean, cruelty-free, and dermatologist-tested products that promote glowing, healthy skin. They infuse fun and nostalgia into their offerings through collaborations like the Gilmore Girls Collection, featuring fall-inspired items such as Pumpkin Powerhouse masks and Vitamin C serums. With a focus on cozy vibes and effective routines, Bliss encourages users to embrace skincare as a joyful, indulgent experience.

MCoBeauty is a cruelty-free and vegan Australian beauty brand offering affordable luxury makeup and skincare. They focus on creating high-quality dupes of popular products, available both online and in major retail stores across Australia and New Zealand.

Slayfire Cosmetics is a small, family-operated business specializing in handmade, vegan, and cruelty-free budge-proof makeup, with a focus on vibrant glitter gels, palettes, and custom mixes. Owned by a Queer POC Woman, the brand emphasizes inclusivity, creativity, and high-quality products ideal for Halloween and everyday sparkle. They engage their community through social media giveaways, tutorials, and personalized options available on their website.

Olaplex is a premium hair care brand renowned for its patented bond-building technology. Focusing on repairing hair damage from within, Olaplex offers a range of salon and at-home products designed for healthy, strong, and visibly improved hair. Their marketing emphasizes long-lasting results and caters to a broad audience interested in high-quality hair care.

NYX Professional Makeup is a cosmetics brand targeting digitally-savvy beauty enthusiasts. They offer trendy, high-pigment makeup at affordable prices, emphasizing playful and engaging social media content.

Paul Mitchell is a global, cruelty-free hair care brand with a salon heritage, boasting a strong brand identity built on high-quality products and successful collaborations (e.g., Paris Hilton). Its established presence is further amplified through strategic partnerships with television shows and influencers, demonstrating a sophisticated marketing approach.

Kosas Cosmetics is a clean beauty brand focused on creating clinically proven makeup that prioritizes skincare benefits. Their products are designed to enhance natural beauty and are available at Sephora, with a strong emphasis on inclusivity and engaging with their audience through social media initiatives like campus tours.

Vaseline is a heritage skincare brand (150+ years) offering dermatologist-trusted moisturizers focused on skin healing and healthy, glowing skin. Their marketing emphasizes inclusivity ('for everyone') and highlights the positive feelings associated with using their products.

La Roche-Posay is a dermatologist-recommended skincare brand specializing in sensitive skin solutions. Their product range includes acne treatments (Effaclar), soothing sprays (Cicaplast), sunscreens (Anthelios), and hydrating cleansers (Lipikar), emphasizing efficacy and gentle formulas.

Flawless is a brand of hair removal products focused on ease of use, pain-free results, and portability. Their marketing emphasizes convenience and achieving a smooth, flawless look for various occasions, particularly summer and beach outings. The brand is widely available at major retailers such as Walmart, Target, and Ulta Beauty.

Carmex UK is the official TikTok account for the well-established lip care brand, focusing on soothing and protective lip balms. Their content showcases product ASMR, hints at new releases, and features brand events like influencer padel tournaments, emphasizing community engagement and a fun, approachable brand personality.

EltaMD is a leading dermatologist-recommended sunscreen brand, evolving from a 19th-century Swiss formula to offer a range of mineral sunscreens in various tints. Their products focus on skin protection, repair, and soothing, catering to sensitive skin and emphasizing clinically proven results.

Tower 28 is a Los Angeles-based beauty brand specializing in dermatologist-approved makeup formulated for sensitive and eczema-prone skin. Their focus is on creating fun, high-quality products that prioritize skin health and inclusivity, as evidenced by their collaborations with individuals experiencing skin sensitivities.

Palmer's is a skincare and haircare brand focusing on natural ingredients like cocoa butter and vitamin E. Their product line caters to a broad audience, from babies to adults, offering solutions for various skincare concerns including dryness, dark spots, and hair care. The brand emphasizes gentle, effective formulas and visible results.

REFY is a beauty brand focused on minimalist makeup with high-performance formulas. Their products, easily applied and selfie-ready, emphasize brows, skin, and lips, offering a simplified approach to achieving a polished look.

Lancôme is a French luxury beauty brand established in 1935, renowned for its Parisian elegance and innovative skincare and makeup products. The brand leverages social media to showcase its products, emphasizing a luxurious yet approachable aesthetic and focusing on key items like Teint Idole foundation and L'Absolu Rouge Intimatte lipstick.

Zala is a brand specializing in high-quality 100% Remy human and synthetic hair extensions, offering a range of products including clip-in extensions and halos. They focus on hair transformations and styling, emphasizing ease of use and achieving various looks from everyday wear to special occasions.

Oma Cosmetics is a brand specializing in luxury body oils with a focus on gourmand and clean scents, complemented by authentic African net sponges for exfoliation. Their brand identity centers around elevated self-care and appeals to a customer base interested in unique fragrances and natural beauty products.

Foreo is a Swedish beauty tech brand offering a range of innovative silicone-skinned devices for cleansing, masking, and skincare treatments. Their products utilize technologies like T-Sonic pulsations, LED light therapy, and microcurrent to deliver spa-like results at home, focusing on achieving radiant, healthy-looking skin.

Good Molecules is a cruelty-free and vegan skincare brand offering affordable, lab-tested products with transparent ingredient lists. They prioritize accessibility, with products available at major retailers like Ulta and Target, and focus on effective solutions for various skin concerns.

SKIMS, founded by Kim Kardashian, is a leading brand in innovative shapewear, apparel, and lifestyle products, emphasizing comfort and empowerment. The recent acquisition of SKKN by Kim signals a bold expansion into the beauty and skincare sector, ushering in a new era of integrated wellness and aesthetics. This move positions SKIMS as a multifaceted empire blending fashion with personal care innovation.

Space NK is a British luxury beauty retailer known for its curated selection of niche and established brands. They focus on high-end skincare, makeup, and fragrance, actively engaging with their audience on TikTok through product reveals, collaborations, and aspirational content.

Merit is a minimalist makeup brand focused on effortless, 'five-minute' application. It emphasizes high-quality, skincare-infused formulas and sustainable, recycled packaging, targeting a customer who values both convenience and ethical consumption.

Iconic London is a vegan UK makeup brand known for its glow-enhancing products, particularly its popular Illuminator drops. The brand emphasizes community engagement and focuses on creating a flawless, radiant look with products like blurring primers, blush sticks, and highlighters, targeting a younger, trend-conscious audience.

Frownies is a heritage brand offering original wrinkle patches since 1889, promoting a natural alternative to Botox. They cultivate a strong community around self-care and skincare routines, fostering a connection with customers beyond just product sales.

Facetory is a skincare brand dedicated to sheet masks that deliver gentle, fun, and effective clean beauty experiences, celebrating the unique story behind every face. Available on Amazon, their products focus on innovative and enjoyable skincare routines that make restocking a delightful ritual. With an emphasis on accessibility and positivity, Facetory engages audiences through vibrant social media content on platforms like TikTok.

MECCA is a leading Australian and New Zealand beauty retailer offering a curated selection of over 200 prestige brands and experiential beauty services. Their brand focuses on providing high-quality products and unique experiences, fostering a strong community engagement through social media campaigns and pop-up events.

Mount Lai is a beauty brand that offers a modern take on traditional Chinese facial massage techniques. They utilize elegant stone tools to create a daily ritual promoting relaxation and skin benefits, aligning with ancient wisdom and contemporary self-care practices.

Moira Cosmetics is a cruelty-free and vegan-friendly beauty brand based in Los Angeles, focusing on playful and innovative lip products like the Cushion Kiss Lip Cream and Butter Bliss Lip Balm. These offerings feature transfer-proof, long-wear formulas in cozy shades ideal for everyday and fall makeup looks, with a cushiony applicator for smooth application. The brand fosters an engaging, fun community vibe through social media, blending product highlights with lighthearted behind-the-scenes moments like adorable office cats.

SOME BY MI is a K-beauty brand specializing in gentle, acid-based skincare formulated with botanical actives. They focus on blemish-prone skin, promising noticeable improvements within 30 days and emphasize a positive, community-driven brand image through social media campaigns like the #MiracleInMe challenge.

Mixsoon is a K-beauty brand specializing in minimalist, hypoallergenic skincare with fermented, single-ingredient essences. They focus on creating customizable routines for achieving 'glass skin' and engage heavily with their audience through interactive TikTok live streams offering product demos, tutorials, and exclusive deals.

Peach & Lily is a skincare brand focused on delivering powerful yet gentle, active skincare products. Their flagship product, the MiniProtein Exosome Bioactive Ampoule, targets visible signs of aging with clinically proven results, emphasizing a healthy, radiant glow.

Estée Lauder is a leading prestige beauty brand known for its high-quality products and iconic makeup, particularly its long-lasting Double Wear foundation. The brand emphasizes flawless, long-lasting looks for various occasions and leverages social media to showcase its products and inspire user-generated content.

Versed is a vegan, dermatologist-tested skincare brand offering affordable, high-performing products under $25. Their focus is on effective, feel-good formulas available at Target and Ulta Beauty, emphasizing sun protection as a key product category.

Chanel is a luxury brand prominently featured at prestigious events like the Venice Film Festival, leveraging celebrity endorsements to showcase its jewelry and high jewelry collections. Its brand image centers on high fashion and exclusivity, associating itself with cinematic glamour.

LOOKFANTASTIC is Europe's leading online beauty retailer, expanding into physical stores with an experiential focus. Their brand emphasizes iconic beauty products, curated collections, and exclusive offers, actively engaging their community through social media campaigns.

Godess is a Canadian brand specializing in high-quality, long-lasting hair accessories, primarily claw clips and bows. They emphasize simple, yet effective styling solutions for achieving polished and voluminous looks, and utilize TikTok for promotional offers.

Juicy Couture is a California-based luxury brand renowned for its playful, Y2K-inspired velour tracksuits and fragrances. The brand celebrates its 30th anniversary with a new collection, leveraging social media and multiple retail partnerships to expand its reach.

K18 is a premium, clinically proven haircare brand focused on biomimetic repair technology. Its patented peptide repairs keratin chains in just four minutes, offering superior heat protection and deep-level repair, resulting in a strong and healthy hair appearance. The brand emphasizes speed, efficacy, and stylist approval.

K-Beauty Bliss is a Dubai-based e-commerce store specializing in authentic Korean skincare products. They offer a wide selection of over 50 brands, fast and free delivery within the UAE, and personalized consultations, focusing on achieving a 'glass skin' aesthetic.

Glamnetic is a Los Angeles-based beauty brand specializing in high-quality, reusable press-on nails and magnetic lashes. They've achieved significant popularity, becoming a top brand in the US and emphasizing ease of use and on-trend designs for effortless glamour.

Hourglass Cosmetics is a luxury, cruelty-free beauty brand known for its high-performance makeup with innovative formulas and art-deco inspired aesthetics. The brand emphasizes long-lasting wear, flawless coverage, and radiant finishes, offering a range of products including foundation, concealer, blush, and setting powders.

Glisten Cosmetics is a UK-based independent, cruelty-free, and vegan beauty brand specializing in high-pigment, bold color cosmetics, particularly known for its innovative eyeliner and duochrome products. Its success stems from a teacher's creative side hustle that has expanded into a globally recognized brand.

Basma Beauty is a clean, vegan makeup brand specializing in complexion products, notably its bronzer stick. Founded by a burn survivor and paramedical tattoo artist, the brand emphasizes inclusivity and high-quality, long-lasting formulas, currently available at Sephora.

Kaleidos Makeup is a vegan and cruelty-free Asian-owned (Shanghai) beauty brand that blends sci-fi aesthetics with vibrant, high-impact pigments. Their products, including eyeliners, palettes, blush, and lip products, cater to creative individuals who use makeup as a form of self-expression, focusing on bold colors and unique finishes.

Peter Thomas Roth (PTR) is a leading US prestige skincare brand offering clinically-proven formulas for visible results. They leverage prominent retail partnerships (Sephora, Ulta, Amazon) and strategic collaborations (e.g., The Summer I Turned Pretty) to reach a broad customer base focused on effective skincare solutions.

This family-owned French skincare brand, established in 1954, blends plant science with spa expertise to deliver effective, 'responsible beauty' products. Their focus is on proven results and visible improvements, as evidenced by product launches like their Multi-Active Glow Serum and Total Eye Life serum.

Burt's Bees is a personal care brand specializing in natural, plant-based products like lip balms and body lotions. They emphasize sustainability and have cultivated a strong online presence, particularly on TikTok, building a community around their cult-classic items.

Jillian Dempsey is a celebrity makeup artist offering a clean, vegan makeup and skincare line known for its ease of use and natural, glowing results. The brand emphasizes fast application and high-quality, naturally-derived ingredients, targeting both makeup and skincare enthusiasts.

L'Occitane is a skincare and beauty brand specializing in Provençal botanical-based products. Their brand focuses on sensorial experiences and natural ingredients, particularly highlighting the anti-aging and hydrating properties of almond and immortelle.

KVD Beauty is a vegan makeup brand specializing in long-lasting, high-impact products. Their popular items include Tattoo Liner and Everlasting Liquid Lipstick, along with the recently launched Dazzle Gel, a shimmering eyeshadow and eyeliner. The brand emphasizes bold looks and strong visual appeal.

Kérastase is a luxury Parisian hair care brand established in 1964, offering a range of high-end products and salon treatments. Their formulations leverage advanced L'Oréal research to provide bespoke solutions for diverse hair types and concerns, focusing on both scalp health and overall hair vitality.

Peach Slices is a Korean skincare brand offering playful, problem-solving formulas targeting acne-prone skin. Their product line, available at major retailers like Ulta and Walmart, includes popular items like Acne Spot Dots and a three-step acne-fighting system featuring salicylic acid and hydrating ingredients.

Medik8 is a UK-based, clinically proven skincare brand focusing on results-driven routines built around their CSA philosophy (Vitamin C + SPF + Vitamin A). They emphasize innovation and collagen stimulation, targeting a sophisticated audience interested in high-performance products.

Kiehl's is a heritage apothecary skincare brand established in 1851, blending traditional formulations with modern science. They are known for popular products like their Ultra Facial and Calendula lines and frequently engage in social media promotions like Friends & Family sales, targeting a broad customer base interested in effective and accessible skincare.

Youth To The People is a California-based vegan skincare brand offering high-performance, 'superfood' skincare products. Backed by L'Oréal Luxe, the brand emphasizes cruelty-free practices and focuses on addressing sensitive skin needs with innovative formulas.

Sephora Canada is a prestige beauty retailer offering a wide range of brands, in-store and online shopping, beauty classes, and exclusive perks. Their brand focuses on inclusivity and providing a curated, high-quality beauty experience for Canadian consumers.

Givenchy Beauty is a luxury brand offering high-end makeup, fragrances, and skincare products. Its brand identity centers on Parisian elegance and sophisticated, couture-inspired aesthetics, emphasizing bold colors and classic scents.

JVN Hair is an inclusive haircare brand founded by Jonathan Van Ness, emphasizing effective products and a strong sense of community. Their formulations utilize sustainable ingredients like sugar-cane hemisqualane and focus on celebrating all hair types and textures.

Jordana Ticia Cosmetics is a UK-based indie beauty brand specializing in long-lasting, visually appealing complexion and lip products. Their brand identity emphasizes playful aesthetics and high-quality makeup designed for creating impactful looks, focusing on products like eyeshadow sticks and setting powder.

Junoco is a California-based skincare brand emphasizing minimal and sustainable practices, offering simple yet effective products for everyday skin health. Their formulations feature natural ingredients like prickly pear, hyaluronic acid, and vitamin B5 to provide gentle hydration and freshness. The brand promotes a relaxed, enjoyable skincare routine through innovative textures like bubble toners, appealing to eco-conscious beauty enthusiasts on platforms like TikTok.

PCA Skin is a premier professional skincare brand, renowned as the #1 chemical peel choice among estheticians, focusing on innovative anti-aging solutions. Their Age Renewal Collection features products like MGF Age Renewal Cream and Pro-Max Age Renewal Serum, which utilize advanced Micro Growth Factor Technology to boost collagen production, enhance hydration, and improve skin firmness. These formulations penetrate deeply to combat advanced signs of aging, promoting a restorative skincare routine for firmer, more youthful skin.

belif is a Korean skincare brand best known for its Aqua Bomb moisturizer and now its Lifting Eye Gel. The brand focuses on innovative formulas featuring ingredients like retinol, bakuchiol, collagen, and peptides to target fine lines, wrinkles, and improve skin elasticity, primarily marketed towards a younger demographic seeking anti-aging solutions.

Clinique is a skincare and makeup brand focused on dermatologist-developed, allergy-tested, and fragrance-free products. Their offerings range from classic skincare systems like the 3-Step System to makeup with a focus on ease of use and natural-looking results.

Hairitage is a family-friendly hair care brand founded by YouTube star Mindy McKnight, offering eco-conscious formulas for various hair types. The brand leverages social media, particularly TikTok and Instagram, for marketing and community engagement, emphasizing clean ingredients and relatable content.

Falscara is a DIY lash extension brand offering an at-home system for achieving salon-quality results. Their product line, including the popular Bond & Seal adhesive, allows users to create customized lash looks easily and affordably, expanding beyond lashes to include brow application techniques.

ILIA Beauty is a clean beauty brand focusing on skin-centric makeup with a commitment to sustainable practices. Their recent marketing emphasizes the launch of new Lip Sketch shades, highlighting availability at various retailers and online platforms.

Goop is a celebrity-driven lifestyle brand founded by Gwyneth Paltrow, focusing on clean beauty, wellness, and a provocative brand image. It leverages a podcast and social media to engage its audience and promote its product ecosystem.

Topicals is a Gen Z-focused skincare brand emphasizing science-backed solutions for acne and blemishes. They differentiate themselves through a commitment to mental health advocacy, evidenced by their charitable donations, and engaging community-driven marketing campaigns.

Peace Out Skincare is a treatment-focused brand specializing in acne-prone skin solutions, particularly known for its targeted patches and strips. They maintain a playful, relatable brand voice on social media, emphasizing accessibility and promoting their products through Sephora.

Mario Badescu is a skincare brand blending traditional apothecary techniques with a modern NYC spa sensibility. They offer a range of problem-solving products, including popular lip masks and face masks, and are known for their classic, high-quality skincare.

Supergoop! is a skincare brand specializing in cosmetically elegant sunscreens that emphasize daily sun protection. Their products, like Unseen Sunscreen and Glow Stick, are marketed towards a younger demographic through social media campaigns and collaborations with retailers like Ulta Beauty, focusing on convenience and promotional offers.

Tom Ford Beauty is a luxury brand offering high-end fragrances and cosmetics characterized by a sophisticated, sensual, and glamorous aesthetic. The brand leverages celebrity endorsements and focuses on unique, high-quality ingredients to create a distinct and desirable image.

Armani Beauty, an extension of Giorgio Armani's minimalist luxury philosophy, focuses on high-quality, iconic products like Luminous Silk foundation and Acqua di Gio fragrance. The brand leverages celebrity endorsements and event sponsorships (like the Venice Film Festival) to project an image of sophisticated elegance and effortless beauty.

Amika is a hair care brand known for its inclusive approach ("all hair is welcome") and its use of natural ingredients like sea buckthorn. The brand cultivates a youthful, playful image with a strong online presence, focusing on community engagement and exciting product launches.

Formerly known as Matte Lashes, this brand specializes in cruelty-free and vegan beauty products, with a focus on innovative water-activated eyeliners featuring UV-reactive neons, pastels, and essential shades. Their latest all-in-one palette offers 15 stunning colors at a lower price point, bundled with a detail liner brush for enhanced value. Emphasizing accessibility and creativity, the brand engages its audience through TikTok Shop promotions.

Jo Malone London is a luxury British fragrance brand known for its elegant, mix-and-match colognes and home scents. The brand emphasizes creativity and self-expression through scent layering and personalized gifting experiences, appealing to a sophisticated and discerning customer base.

LANEIGE is a Korean skincare brand focused on water-science-powered hydration, currently expanding into European markets. Their popular Lip Sleeping Mask line, recently updated with a Strawberry Shortcake flavor, emphasizes playful, trendy marketing appealing to a younger demographic.

iamproud is a beauty brand focused on hair and skin care products, emphasizing self-love and confidence. Their product line includes cleansing balms, hair masks, and cleansers, marketed through engaging TikTok content and promotions like Buy 2 Get 1 Free deals.

Youthforia is a plant-based makeup brand focused on comfortable, skincare-infused products, notably their viral color-changing blush oil. The brand is currently closing down, offering a final 50% off sale.

Smashbox is a cruelty-free makeup brand renowned for its high-performing products, particularly its iconic Photo Finish Primer. The brand emphasizes professional-quality makeup, engaging influencer collaborations, and a commitment to animal welfare.

Dr. Zenovia is a dermatologist-developed skincare brand focusing on hormone-centric solutions for acne and aging. Their clinically proven products utilize ingredients like niacinamide and glycolic acid, emphasizing a scientific approach and engaging customer interaction through Q&A sessions with Dr. Zenovia herself.

Nexxus is a hair care brand focused on repairing damaged hair using its ProteinFusion technology. Targeting a busy, health-conscious audience, Nexxus emphasizes simple, effective routines and promotes hair health as a form of self-care.

Cocokind is a community-focused skincare brand offering affordable, plant-based products with a commitment to transparency. They are widely available at Target, Ulta, Walmart, and their website, and currently promoting a limited-time keychain giveaway with lip balm purchases.

Tatcha is a luxury Japanese skincare brand blending traditional Kyoto rituals with modern science. Known for its sensorial experience and dewy finish, it boasts celebrity endorsements and is available at Sephora, Ulta, and Amazon, among other retailers.

Paula's Choice is a skincare brand established in 1995, emphasizing research-backed formulations with transparent ingredients and minimalist packaging. Their brand identity centers on evidence-based efficacy and appeals to consumers seeking high-quality, results-oriented products.

Zotos Professional is a hair care brand offering salon-quality products for at-home use. Their product lines, such as AGEbeautiful and Biotera, focus on color, texture, and scalp health, emphasizing natural beauty enhancement and self-care.

OUAI is a hair, body, and supplement brand founded by celebrity stylist Jen Atkin, focusing on effortless chic products. The brand emphasizes ease of use and a luxurious experience, targeting a sophisticated audience interested in high-quality self-care.

Make Up For Ever is a Parisian cosmetics brand emphasizing high-performance, bold color, and self-expression. Their product line, including the new HD Skin range, focuses on both artistry and skincare benefits, offering a wide shade range and long-lasting wear.

Scott Barnes Cosmetics is a professional makeup brand renowned for its high-quality palettes and techniques, famously used to create Jennifer Lopez's signature glow. The brand caters to a sophisticated audience seeking dramatic, high-impact makeup looks, focusing on contouring and under-painting artistry.

SLMD Skincare, a brand founded by Dr. Pimple Popper (Sandra Lee, MD), offers dermatologist-designed acne solutions. The brand leverages Dr. Lee's expertise and strong social media presence (particularly on TikTok) to promote affordable, effective skincare products focused on acne treatment and prevention.

This ultra-luxury skincare brand leverages patented TFC8® technology, stemming from world-leading stem cell research, to deliver award-winning, high-performance formulas. Their product line focuses on hydration, firmness, and radiance, catering to a sophisticated consumer seeking visible results.

Musely is a telemedicine brand specializing in prescription skincare delivered directly to customers' doors, focusing on innovative anti-aging treatments. Their flagship product, The Cell Repair Serum, utilizes Nobel Prize-winning exosome technology to boost cellular regeneration and healing at an affordable price point. With over 1 million patients served, Musely emphasizes accessibility and efficacy in personalized dermatology solutions.

Farmacy is a skincare brand that emphasizes farm-fresh, botanically-driven ingredients combined with scientifically-proven efficacy. Their brand identity highlights a commitment to clean, natural ingredients and clinically-tested results, creating a unique 'farm-to-face' approach to skincare.

Bobbi Brown Cosmetics is a prestige beauty brand renowned for its pioneering "no-makeup makeup" approach, emphasizing natural beauty enhancement. The brand continues to innovate with high-quality products like its Luxe Cashmere Matte Lipstick line, focusing on versatile shades and effortless application for everyday wear.

The Lip Bar is a Black female-owned cosmetics brand specializing in vegan and cruelty-free lip products, particularly renowned for its high-quality reds and nudes. It promotes inclusive beauty for Black women through innovative lip liners, glosses, and combos that deliver long-lasting, season-appropriate looks like fall-inspired candy apple shades. The brand engages its audience with tutorials, user endorsements, and polls to highlight product versatility and staying power.

Prose is a custom beauty brand specializing in AI-driven, made-to-order hair and skincare products. They emphasize clean ingredients, sustainability (climate-neutral and B-Corp certified), and personalized experiences for their customers.

Dermalogica is a professional skincare brand offering results-driven, fragrance-free products focused on facial sculpting and symmetry restoration. Their product line, including the NeuroTouch Symmetry Serum and Dynamic Skin Sculptor, utilizes advanced ingredients and techniques to visibly lift, firm, and sculpt the skin, available for purchase on their website and at select retailers like Sephora and Ulta.

Laura Mercier is a prestige beauty brand focusing on creating a naturally flawless complexion. Their product line emphasizes French artistry and effortless application, offering a range of complexion perfecting products like setting powders and tinted moisturizers.

Dae is a haircare brand specializing in desert-botanical infused, hydrating products with dreamy scents. Their focus is on simple, effective formulas catering to various hair types, currently highlighted by a limited-edition peach-scented Taming Wand available at Sephora and their website.

Manic Panic is a cult-classic, NYC-born hair dye brand established in 1977, known for its vibrant, semi-permanent colors and DIY-friendly application. The brand emphasizes bold, creative self-expression through vivid shades and caters to a punk-inspired, alternative beauty market.

Schick is a heritage brand (est. 1921) offering a diverse range of shaving solutions and razors catering to various hair removal needs. Their brand emphasizes individuality and self-expression, promoting a confident and smooth experience for their customers.

Mine Tan is a self-tanning brand focused on natural-looking, skin-friendly results. They offer various application methods, including foams and sprays, with express options for quick, customizable tans, catering to both at-home application and professional salon use.

InStyler is a hair styling brand focused on time-saving, high-quality hot tools. Their product line features rotating irons and ceramic technology designed to minimize heat damage, offering sleek and shiny results for various hair types and styles.

Shark Beauty is a hair styling brand focused on high-performance, heat-controlled tools. Their products, marketed under the "Shark Glam" name, aim for fast drying times without extreme heat damage, catering to all hair types and delivering a glossy, glamorous finish. The brand leverages influencer marketing to showcase its capabilities and stylish results.

Sunnies Face is a Manila-based makeup brand renowned for its Fluffmatte lipstick, known for its blurred-matte finish. The brand focuses on a youthful, playful aesthetic and maintains a strong online presence, frequently promoting new products, merchandise, and events.

Dermalogica's Clear Start line specializes in skincare solutions designed to treat, repair, and prevent breakouts, offering targeted products for acne-prone skin. The brand emphasizes quick, educational content to help users identify and manage different types of breakouts efficiently. With a focus on accessible skin care tips, it empowers users to achieve clearer skin through proactive routines.

Sigma Beauty is a cruelty-free and vegan makeup brand focused on high-performance brushes and makeup. They heavily utilize TikTok for live sales events and showcasing product application techniques, emphasizing viral trends and influencer collaborations.

Established in 1847, this skincare brand specializes in natural remedies that blend powerful plant extracts with dermatological actives for effective, straightforward skin solutions. They promote simple and consistent routines to tackle acne and blemishes, featuring products like Blemish Clearing Pads, Milky Toner, and ingredients such as Witch Hazel and Salicylic Acid. With a fun, relatable TikTok presence, they engage users through playful captions tied to everyday life and seasonal themes.

Cult Beauty is an expert-curated online retailer specializing in high-end global beauty products, operating since 2008. They focus on exclusive launches and collaborations with top brands, actively engaging their audience through giveaways and waitlists to build brand loyalty and excitement.

Isle of Paradise is a vegan self-tanning brand focusing on color-correcting formulas and promoting body positivity. Their products are sold at major retailers like Sephora, Boots, and Mecca, and their marketing leverages trending hashtags and influencer collaborations, particularly within the TikTok community.

Kate Somerville is a Hollywood-born skincare brand offering clinic-grade exfoliation products. They emphasize compassionate skin health advocacy and frequently promote sales and special offers to their customers via social media.

L'Oréal Professionnel is a legacy hair care brand (est. 1909) specializing in high-performance hair color, innovative technology, and exclusive professional education for hairstylists. Their brand focuses on creating impactful, trendsetting styles and products, exemplified by their new Absolut Repair Molecular Oil.

Schwarzkopf Professional USA is a leading global hair color and care brand with a 120+ year history of innovation. They cater to professional colorists, offering a wide range of high-quality products like IGORA ROYAL and IGORA VIBRANCE, and have recently won multiple BeautyMatter Awards for their innovative haircare lines.

Dr. Barbara Sturm is a luxury skincare brand focused on anti-inflammatory ingredients and scientifically-backed formulations for healthy, radiant skin. The brand targets mature skin and emphasizes a holistic approach to skincare, offering a range of products from cleansers to serums and sun protection, all aimed at achieving a signature 'SturmGlow'.

First Aid Beauty is a prestige skincare brand focused on sensitive skin, offering clinically-proven, dermatologist-tested products. Their brand emphasizes everyday solutions and SOS remedies, building partnerships for unique consumer experiences.

Beekman 1802 is a skincare brand specializing in gentle, goat milk-based products for sensitive skin, emphasizing kindness to the skin, community, and the planet. The brand highlights its eco-friendly and community-oriented ethos through fun, engaging social media content featuring their iconic goats as 'coworkers.' Recent promotions focus on an exciting collaboration with Hershey's, offering chocolate-inspired collections available online and at major retailers like HSN, QVC, and Ulta Beauty.

Montblanc is a luxury brand renowned for its fine European craftsmanship, particularly in writing instruments and fragrances. The brand leverages celebrity endorsements and user-generated content to showcase its elegant and sophisticated products, emphasizing heritage and artistry.

BondiBoost is an Australian hair wellness brand focused on combating thinning hair with clean, natural products. Their product line includes shampoos, scalp care treatments, and styling tools, available through various retailers and their website, emphasizing a holistic approach to hair health and self-care.

Winky Lux is a clean, cruelty-free makeup brand emphasizing fun and innovative products for lips, brows, and eyes, with a focus on vibrant new shades and precision tools. Their Lip Oil collection features enchanting shades like Swoon and Enchanted, while brow offerings like the Unibrow Precision Pencil combat common makeup mishaps. Shop their favorites at Ulta Beauty, Amazon, and winkylux.com for seasonal hauls and everyday glamour.

Spongelle is a brand offering body wash-infused buffers in various scents and shapes, focusing on luxurious and enjoyable bathing experiences. Their products are marketed towards self-care and gifting, emphasizing unique fragrances and exfoliating benefits.

Mixsoon is a pure ingredient-oriented Korean skincare brand focused on delivering healthy, glowing skin through simple and effective products like toners, essences, and sunscreens. The brand engages its global community via interactive challenges, collaborations with K-pop idols such as ENHYPEN and Super Junior, and expansions into retail like Ulta Beauty. They prioritize customer security with scam alerts and celebrate flagship experiences to build loyalty.

Jack Black is a Texas-based men's grooming brand known for its dermatologist-tested, effective, and straightforward skincare and body products. The brand emphasizes proven formulas and boasts a strong reputation, claiming to be the #1 men's skincare brand, with a signature blue packaging.

TPH by Taraji is a beauty brand founded by Taraji P. Henson, offering both haircare and skincare products under the TPH by Taraji and BODY by TPH lines respectively. The brand focuses on luxury, self-care, and achieving hydrated, radiant skin and healthy hair.

IT Cosmetics is a beauty brand focusing on high-coverage makeup infused with dermatologist-tested skincare. Their products aim to deliver real results and boost consumer confidence, emphasizing a natural, glowing look and catering to mature skin concerns.

Redken is a professional hair care brand founded in 1960, known for its science-backed formulas and collaborations with top stylists. The brand emphasizes education and artistry, evident in its participation in major industry events like the Behind the Chair show, and offers a range of products including Shades EQ gloss.

JLo Beauty, founded by Jennifer Lopez, is a skincare and body care brand focused on achieving a radiant, youthful glow. The brand utilizes a proprietary Olive Complex and offers a range of products, including serums and creams, emphasizing brightening and hydrating effects, with a strong emphasis on customer experience and community.

Nudestix is a minimalist beauty brand specializing in multi-tasking makeup crayons, emphasizing ease of use and on-the-go application. Their products are frequently featured in collaborations with influencers and are marketed towards a broad demographic, including those seeking minimal makeup looks.

Grande Cosmetics is a clinically tested, cruelty-free brand specializing in lash and brow serums, focusing on gentle, effective formulas for sensitive eyes and skin. Their award-winning products, like GrandeLASH-Sensitive, utilize peptide complexes and botanicals to promote thicker, longer-looking lashes, and are available through various major retailers.

Juice Beauty is a clean beauty brand that prioritizes natural, junk-free ingredients to deliver clinically proven skincare benefits through makeup. Their products, like the Color Correcting SPF 30 CC Cream, combine hydration, sun protection, and even skin tone for a fresh, dewy look. Committed to cruelty-free practices, they bridge the gap between skincare and cosmetics for visible, effective results.

LYS Beauty is a Black-owned clean beauty brand available at Sephora and Credo, offering inclusive shades and skincare-infused makeup. Their products focus on delivering both high-performance results and skin health benefits, emphasizing hydration, nourishment, and radiant finishes.

L.A. Girl Cosmetics is a global beauty brand offering high-quality, affordable makeup for both beginners and professionals. They emphasize vibrant colors and collaborate with influencers to promote their products through various retail partnerships, particularly highlighting current sales and promotions at CVS Pharmacy.

Ole Henriksen is a Scandinavian skincare brand established in 1983, known for its vitamin-C infused, glow-enhancing products. The brand emphasizes clinically proven results with a focus on creating craveable, luxurious products distributed through Sephora and other major retailers globally.

PATTERN is a hair and body care brand founded by Tracee Ellis Ross, focusing on hydration and care for curly and textured hair. The brand prioritizes quality and community engagement, offering various product lines and loyalty programs while maintaining transparency with its customers.

NIVEA is a heritage skincare brand offering a wide range of everyday products, from lotions and body washes to moisturizers, emphasizing science-backed formulas and sensory experiences. Their brand image is associated with reliability, hydration, and a touch of youthful vibrancy.

Garnier USA is a cruelty-free beauty brand focusing on accessible, green science-based hair and skincare products. Their marketing emphasizes ease of use and focuses heavily on social media collaborations with influencers, highlighting their Micellar Water as a key product.

Phlur is a modern fragrance brand that crafts unique, memorable scents inspired by feelings and moments. They emphasize transparent, dermatologist-tested formulas and utilize a strong social media presence, including TikTok, to build brand awareness and drive sales through exclusive launches and collaborations.

ISAMAYA Beauty is a high-end makeup brand founded by makeup artist Isamaya Ffrench, offering avant-garde, couture-level products with a focus on unique textures and innovative formulations like latex-finish balms and color-correcting serums. The brand emphasizes bold aesthetics and high-performance ingredients, catering to a sophisticated and experimental customer base.

Nutrafol is a physician-formulated hair growth supplement brand marketed towards both men and women experiencing thinning hair. Their product line includes a scalp routine featuring a shampoo, conditioner, serum, and build-up blocker, emphasizing a holistic approach to hair health and dermatologist recommendations.

Donna Karan New York is a luxury fashion and fragrance brand emphasizing sophisticated New York style and celebrating the collective power of women across generations. Their recent campaigns highlight intergenerational conversations and collaborations, emphasizing themes of strength, complexity, and timeless elegance.

Moroccanoil is a globally recognized beauty brand renowned for its argan oil-infused haircare products. The brand emphasizes treatment and shine, offering a range of products from oils to sprays designed for various hair types and needs, and prioritizes high-quality ingredients and visible results.

RevAir is the world's first reverse-air dryer, offering a unique hair drying solution that simultaneously dries, smooths, and stretches hair, reducing drying time and minimizing heat damage. It targets busy individuals and families seeking a faster, gentler alternative to traditional blow dryers, emphasizing healthy hair and length retention.

Shiseido is a heritage luxury beauty brand established in 1872, blending Eastern aesthetics with Western science to create high-quality skincare, makeup, and fragrance. The brand emphasizes innovation, particularly in anti-aging technologies, while also demonstrating a commitment to environmental sustainability through initiatives like the Shiseido Blue Project.

Maison Margiela is a prestigious Parisian fashion house established in 1988, renowned for its avant-garde and deconstructive designs. The brand extends its unique aesthetic to fragrance, exemplified by its Replica line, and consistently collaborates with high-profile figures, showcasing its influence in both high fashion and popular culture.

Alleyoop is a clean, time-saving, and multi-functional beauty brand specializing in travel-friendly makeup products infused with SPF for healthy, everyday use. The brand engages its audience through playful teasers about upcoming expansions and exclusive limited-edition items like TYB tote bags. Emphasizing convenience and wellness, Alleyoop promotes a seamless, unbothered beauty routine with versatile essentials.

Act + Acre is a scalp care brand specializing in cold-processed products, prioritizing nutrient preservation and sustainable manufacturing. They focus on hydration and are currently stocked at Sephora, emphasizing trichologist-approved solutions for healthy hair and scalp.

T3 Micro is a hair styling brand focused on high-quality, innovative tools that deliver salon-level results at home. They emphasize sleek design and advanced tourmaline-ion technology, catering to a hair-obsessed audience and frequently engaging with their community through giveaways and user-generated content.

Laszlo is a doctor-founded skincare brand with a rich heritage since 1927, specializing in science-backed formulations for visible skin improvements. Their product lineup features innovative masks and serums, such as the Tightening Treatment Mask and Multi-Task Serum Eye Mask, designed to firm, brighten, and rejuvenate the skin for a luminous glow. Recent posts emphasize self-care rituals, radiant transformations, and curated kits promoting longevity and vitality in skincare routines.

Volition Beauty is a brand empowering beauty creators to become entrepreneurs, focusing on innovative skincare tools and products. Their brand emphasizes self-care and provides skincare education, targeting customers interested in facial fitness, serums, and addressing concerns like hormonal acne.

This brand focuses on clinically-studied intimate care products for women's wellness, addressing vaginal, gut, and hormonal health. Their product line includes cleansers, wipes, and an FDA-cleared spray for UTI prevention, marketed primarily through TikTok Shop.

Tan-Luxe is a skincare-infused self-tanning brand offering customizable drops and hydrating SPF products. Founded by Marc Elrick, the brand prioritizes a streak-free, radiant glow and is available at Ulta Beauty, emphasizing natural-looking results and sun protection.

innisfree is a Jeju Island-based K-beauty brand specializing in nature-powered, eco-friendly skincare. Their products, featuring key ingredients like green tea and volcanic clusters, are available at Sephora and emphasize a clean, cruelty-free approach.

Caliray is a clean beauty brand emphasizing high-performance, planet-aware cosmetics and fragrances. Its brand aesthetic evokes a relaxed California beach vibe, targeting a young, playful audience engaging with playful, relatable social media content.

Stila is a cruelty-free makeup brand focused on artistry and innovative textures. They offer high-performing products, emphasizing ease of use for achieving professional-looking makeup results, and frequently promote limited-time offers and new product releases.

Ranavat is a luxury Ayurvedic skincare and haircare brand that uses scientifically proven botanical ingredients, like saffron, in its products. The brand focuses on creating effective, ritualistic experiences for achieving radiant skin and healthy hair, positioning itself in the high-end market.

Dieux Skin is a skincare brand that combines clinically effective formulations with a playful, transparent brand voice. They focus on results-driven products like their Deliverance serum, featuring ingredients such as niacinamide, and emphasize personalized skincare routines tailored to individual needs.

IGK Hair is a trendsetting haircare brand co-created by four celebrity stylists, offering salon-quality products for the modern generation. Their product line focuses on frizz control, smoothing, and styling, catering to diverse hair needs and modern lifestyles.

ProLash is a brand of at-home lash extensions designed for quick and easy application, providing salon-quality results that last up to 10 days. The brand targets DIY beauty enthusiasts seeking professional-looking lashes without the salon commitment, emphasizing convenience and effortless glamour.

Salt Air is a body care brand emphasizing inclusivity and the connection between skincare and bodycare. Their product line focuses on hydration and radiance, offering serums, oils, and other products with skin-loving ingredients.

Typology is a French, minimalist vegan skincare brand offering ingredient-focused, direct-to-consumer products. Their fully recyclable packaging and emphasis on clean, effective formulas cater to a conscious consumer seeking simple yet high-quality skincare and makeup.

Fable & Mane is a sibling-founded, clean and vegan hair care brand inspired by Ayurvedic traditions. Their products, available at Sephora, focus on hair wellness and nourishment, offering a range of solutions from hair oils to dry shampoo, catering to various hair types and needs.

Westman Atelier is a luxury skincare and makeup brand founded by Gucci Westman, offering naturally-derived, buildable products with a focus on a dewy, healthy-looking complexion. The brand emphasizes conscious and chic packaging, targeting a sophisticated customer seeking high-quality, effortless beauty.

Naturium is a skincare brand offering clinically-effective, biocompatible products at affordable prices. Backed by e.l.f. Beauty, Naturium focuses on dermatologist-level ingredients and maintains a playful, engaging brand personality on social media.

Dr.Jart+ is a dermatologist-inspired Korean skincare brand that blends scientific formulations with artistic inspiration. Their focus is on barrier repair treatments, particularly highlighted by their popular Cicapair line, targeting sensitive skin and redness concerns. The brand utilizes social media marketing featuring influencers and showcases a playful, modern brand personality.

Sculpted by Aimee is an Irish beauty brand focusing on simplifying skincare and makeup routines. Their cruelty-free, multi-use products prioritize a natural, 'real life' look, emphasizing ease of use and achieving a radiant complexion. The brand utilizes influencer collaborations and engaging content to connect with its audience.

Living Proof is a hair care brand leveraging MIT-patented science and Unilever's distribution to create effective frizz-fighting and dry shampoo products. The brand emphasizes innovative formulas and luxurious experiences, as evidenced by its limited-edition scents and celebrity collaborations.

Dr.PAWPAW is a family-run UK-based brand specializing in multi-purpose, vegan papaya balms. Their products are known for their soothing and styling benefits, offering tinted and untinted options for lips and skin, and are widely available through various retailers.

Camille Rose Naturals is a Black-owned gourmet hair care brand founded by Janell Stephens, known for its unique "kitchen-to-bathroom" approach using food-grade ingredients in its curl care products. The brand offers various product lines, including the popular Curl Love and Guava Slip collections, catering to individuals with curly and coily hair types and emphasizes hydration and manageability.

Dr. Dennis Gross Skincare is a dermatologist-founded clinical skincare brand offering science-backed, at-home treatments like award-winning peels and innovative devices. Their products focus on delivering visible results quickly, such as brighter, firmer, and clearer skin, with a strong emphasis on efficacy and convenience.

Derma E is a skincare brand offering affordable, dermatologist-recommended, and clinically proven products featuring botanical ingredients and eco-ethical practices. They emphasize clean beauty and focus on results-driven skincare available at major retailers like Ulta, Target, and Walmart.

Melt Cosmetics is a vegan makeup brand known for its highly pigmented, vibrant colors. Inspired by Latinx artistry and alternative subcultures, the brand emphasizes bold looks and offers a range of products available at major retailers like Sephora and Nordstrom.

VIEVE is a vegan and cruelty-free makeup brand founded by Jamie Genevieve, a popular YouTuber and makeup artist. The brand focuses on high-impact, easy-to-use color cosmetics, emphasizing bold lashes and a beginner-friendly approach.

StriVectin is a science-driven skincare brand focused on anti-aging and wrinkle reduction. Their products, featuring patented NIA-114 technology, target face and neck concerns and are clinically tested for efficacy. The brand emphasizes luxury and results-driven skincare.

This brand specializes in sensorial Korean skincare, emphasizing a deeper glow through innovative products and routines founded by K-Beauty expert Charlotte Cho. They engage their audience with restocks, skincare tips like layering for hydration, collaborations with influencers like Hailey Bieber's Rhode, and stylish merch to enhance the fall aesthetic. Overall, it's a vibrant K-Beauty destination blending efficacy, trends, and community at Sephora.

Philosophy is a trusted skincare and fragrance brand established in 1996, renowned for efficacious products that blend science with mood-enhancing scents to celebrate everyday beauty. Their lineup emphasizes simple, effective routines like cleansing, moisturizing, and SPF protection, tailored for seasonal changes to keep skin fresh, hydrated, and confident. Timeless fragrances such as Amazing Grace add a personal, effortless vibe to daily self-care moments.

Lanolips is a cruelty-free skincare brand specializing in lanolin-based lip balms and skincare products. Their popular multi-purpose balms are known for their hydrating and protective qualities, and they recently launched a unique sun balm phone holder.

Wella Education is a leading professional hair care brand offering training and resources for stylists of all levels. With a rich 145-year history, Wella leverages social media to connect with a large global network of stylists, sharing educational content and promoting its products through engaging campaigns.

DRMTLGY is a skincare brand offering dermatologist-grade products at accessible prices. Their upcoming launch, teased extensively on TikTok, suggests a focus on anti-aging solutions and a novel, potentially groundbreaking formula. The brand emphasizes evidence-based formulations and creates significant pre-launch hype.

Glam Raider is an Australian online retailer specializing in curated, viral global beauty brands. They offer fast shipping and a distinctive holographic packaging experience, catering to a makeup-focused audience interested in trendy and innovative products.

Skylar is a California-based clean fragrance brand specializing in hypoallergenic scents for sensitive skin. They focus on a sophisticated yet effortless aesthetic and engage their audience through exclusive drops, social media giveaways, and evocative descriptions of their products.

Herbivore Botanicals is a Seattle-based skincare brand focused on creating 99% natural, plant-powered products. Their aesthetically pleasing, sustainably packaged skincare aims to deliver spa-like experiences at home, emphasizing a clean and non-toxic approach.

Murad is a dermatologist-founded, cruelty-free skincare brand focusing on scientifically-advanced, doctor-formulated products that address both skin and stress at a cellular level. Their range targets various concerns, from acne prevention and treatment to anti-aging and overall skin health, emphasizing a holistic approach to wellness.

Lawless Beauty is a makeup brand offering high-performance, long-lasting products free of over 60 harmful ingredients. They recently collaborated with LoveShackFancy on a limited-edition collection of Forget The Filler Gloss, showcasing playful, glamorous shades available at Sephora and other retailers.

BeeBalm is a lip balm brand inspired by nature, focusing on honey and fruit-based flavors. Their marketing emphasizes hydration and a natural aesthetic, targeting consumers interested in makeup routines and lip care.

Brazilian Blowout, a popular professional smoothing treatment, boasts long-lasting results and a strong online presence. However, the brand faces ongoing scrutiny from the FDA regarding formaldehyde content, a crucial factor for consumers and stylists to consider.

Mango People is a beauty brand specializing in Ayurvedic-inspired, multi-use cosmetics formulated for melanin-rich skin tones. Their products utilize plant-based, food-grade pigments and offer a convenient, versatile approach to makeup application.

MARA is a skincare brand specializing in minimalist, glow-enhancing face oils and serums formulated with algae. Their products are inspired by the sea and are currently available at Sephora, with a focus on promotional sales and online engagement.

This brand specializes in the internet's only patented Probiotic Underarm Toner, a unique hygiene product designed to combat underarm odor and enhance skin care routines using probiotic technology. It positions itself as a favorite in the beauty community, particularly on TikTok, by sharing hygiene tips and engaging users with direct calls to action for shopping and odor-free results. The focus is on empowering individuals, especially those dealing with body odor concerns, through innovative and natural solutions.

NuFACE is a leading US brand of handheld microcurrent facial devices designed for at-home skin lifting, toning, and contouring. They utilize FDA-cleared technology and frequently offer sales and promotions, targeting a broad demographic interested in anti-aging and skincare.

Wet Brush is an award-winning hairbrush brand known for its Original Detangler brush featuring IntelliFlex bristles. The brand focuses on gentle detangling for all hair types and promotes easy cleaning and maintenance of its products. Its marketing emphasizes positive self-image and targets a diverse audience.

Eucerin is a clinically-proven skincare brand recommended and used by dermatologists, specializing in hydration, sun protection, and solutions for dry, eczema-prone, and uneven skin tones. Their products, like the Radiant Tone collection, focus on achieving radiant, even-looking skin while addressing dark spots and seasonal needs. They're currently promoting fall essentials and a 30% off sale at Ulta Beauty through October 4th.

Prada Beauty is a luxury skincare and cosmetics brand that blends Italian high fashion design with advanced biotechnology. Its marketing emphasizes exclusive experiences (e.g., pop-up shops) and celebrity endorsements (Tom Holland), targeting a sophisticated and fashion-forward consumer.

Patchology is a skincare brand specializing in quick, indulgent self-care products like 5-minute eye gels, masks, and mists that promote hydration, glow, and relaxation. With a focus on seasonal themes, especially fall adventures and cozy rituals, the brand offers collaborations such as the candy-apple-scented eye patches with Sprinkles Cupcakes and travel-friendly kits. Available at retailers like Ulta Beauty, Amazon, and patchology.com, Patchology encourages effortless skincare integration into daily life.

EADEM is a skincare brand specializing in clinically proven products for melanin-rich skin. Their science-backed formulas target hyperpigmentation without bleaching, offering a nostalgic and luxurious experience. Products are available at Sephora and EADEM's website.

Beauty by Earth is a woman-founded, vegan, and sustainable skincare brand specializing in USDA-organic, family-safe sunless tanning products. Their TikTok presence emphasizes the health benefits and ease of use of their self-tanning lotions compared to traditional tanning methods, focusing on a quick, affordable, and damage-free tanning experience.

milk_shake is an Italian-made hair care brand specializing in color-safe products infused with milk proteins and fruit extracts. Their products, trusted by salons, focus on providing moisture, strength, and shine for healthy, effortlessly good hair, with popular items like their Whipped Cream leave-in conditioner.

Honest Beauty is a clean and clinically tested skincare and makeup brand founded by Jessica Alba, emphasizing wellness. The brand's TikTok presence focuses on relatable parenting content, leveraging trending topics and limited-edition product promotions to engage a primarily millennial/Gen Z mom audience.

Love Beauty and Planet is a vegan hair and skincare brand focused on providing nourishing products for curly and all hair types. Their marketing emphasizes sustainability and targets a younger demographic primarily through TikTok, highlighting ease of access at Target.

Carol's Daughter is a Black-owned haircare brand based in Brooklyn, known for its natural hair products and empowering messaging. The brand emphasizes strength, resilience, and the heritage of Black hair, focusing on products designed for various hair types and textures, including solutions for hair growth and maintenance.

Mad Hippie is a vegan and cruelty-free skincare brand focused on natural, effective beauty products like Vitamin C serums and toning mists, now available at ULTA. The brand promotes sustainability by donating $1 from every web sale to conservation efforts. Their social media highlights product features, promotions, and endorsements to engage skincare enthusiasts.

ErborianUSA is a K-beauty and French-inspired makeup and skincare brand specializing in hybrid BB and CC creams. Their products focus on achieving a natural, glowing complexion, emphasizing ease of use and a blend of Korean skincare principles with French elegance.

FORVR Mood is a luxury self-care brand founded by beauty influencer Jackie Aina, offering limited-edition, seasonal scented candles and fragrances. The brand emphasizes a playful yet sophisticated approach to self-care, focusing on creating uplifting moods and experiences for its customers.

Naturopathica is a holistic skincare brand offering natural, botanical-based products and spa services across premium locations like Tribeca and Palm Beach, emphasizing cruelty-free formulations for sensitive skin and seasonal routines. The brand highlights innovative enzyme peels, nourishing oils, and supportive wellness programs, including oncology care with certified touch therapies. Recently awarded for their Pear & Fig Polishing Enzyme Peel, Naturopathica focuses on gentle exfoliation, hydration, and self-care to promote glowing, healthy skin.

INNBeauty Project is a skincare brand offering clinically proven, high-performance products at affordable prices. They emphasize fun, effective formulations and sustainable practices, like refillable packaging, and frequently utilize sales and promotions to drive customer engagement.

Pureology is a leading US vegan hair care brand specializing in color care. Their luxurious, sulfate-free products, such as the new Hydrate Glow Catcher oil, focus on hydration and shine, primarily distributed through Ulta Beauty.

Function of Beauty is a customizable hair, body, and skincare brand offering bespoke products mixed fresh to order. They have a strong online presence and retail partnerships with major stores like Target and Walmart, actively engaging in community events and social media marketing campaigns.

Bluemercury is a luxury beauty retailer offering expert advice and spa-grade treatments, focusing on high-quality skincare and haircare brands. They emphasize science-backed products and personalized beauty solutions, catering to a customer seeking premium, effective products.

The Nue Co. is a wellness brand specializing in science-backed supplements and functional fragrances. Their brand emphasizes the sensory and holistic benefits of scent, using natural ingredients and promoting self-care rituals.

Rose Inc is a clean beauty brand that combines Rosie Huntington-Whiteley's aesthetic vision with scientifically-advanced, biotech-fermented ingredients. Their high-performance products focus on skincare and color cosmetics, emphasizing rituals and a calming, effective experience.

Ardell is a leading global brand specializing in high-quality false eyelashes, renowned for its iconic Wispies style since 1971. The brand also offers a range of brow and nail products, expanding its presence in the beauty sector through collaborations and influencer marketing.

La Mer is an ultra-luxury skincare brand built around its signature Miracle Broth™ ingredient. The brand focuses on premium moisturizers and sun protection, projecting an image of coastal luxury and sophisticated elegance through its marketing.

Kulfi Beauty is a South Asian-inspired makeup brand that uses playful imagery and richly pigmented products to evoke feelings of nostalgia and joy. Their focus is on inclusivity, catering to all undertones, and their products, such as their Lip Snack Glossing Balm, draw inspiration from familiar South Asian desserts and traditions.

St. Tropez is a leading premium self-tanning brand, renowned for its salon-quality products that deliver a natural-looking, sun-kissed glow. The brand emphasizes ease of use and achieving a luxurious, 'Riviera glow' at home, catering to a customer base focused on achieving a tan without sun damage.

Vichy is a French skincare brand leveraging the power of mineral-rich volcanic water and dermatological actives to deliver resilient, hydrated skin. Its strong brand identity is reinforced by widespread dermatologist recommendations and a vibrant social media presence focused on beauty and self-care.

This brand, likely called 'Chunks' or 'JoySauce', sells playful, imperfectly-perfect acetate hair clips designed in Seattle and ethically manufactured in China. Their marketing emphasizes affordability, sales events, and a relatable, entrepreneurial brand voice.

Picky is a community-driven skincare app connecting users with K-beauty products through ingredient matching, scientific data, and peer reviews. The app facilitates brand collaborations and offers various giveaway campaigns with incentives for user-generated content, rewarding participation with cash prizes and free products.

54 Thrones is a luxury body care brand specializing in African botanical-infused products, such as shea butters and hydrating creams. Their focus is on creating luxurious, award-winning formulas that deliver radiant, healthy-looking skin through ritualistic skincare routines, promoting a connection to African beauty traditions.

SalonCentric, a L'Oréal USA subsidiary, is a leading wholesale distributor of professional salon products catering to licensed stylists. They offer a wide range of brands, educational resources, and exclusive deals to their clientele, promoting themselves through engaging social media content featuring various hair styles and color trends.

COOLA is a California-based organic skincare brand specializing in feel-good sunscreens and beauty products. Their brand emphasizes a local, community-focused approach, as evidenced by their pop-up events and collaborations, while maintaining a lighthearted and celebratory tone on social media.

Juliette Has A Gun is a French fragrance brand known for its provocative and modern interpretations of classic scents, particularly the rose. The brand utilizes a rebellious and playful marketing strategy, often referencing Shakespeare's Juliet and incorporating social media campaigns to engage its audience.

The OG clean beauty brand specializes in natural, plant-based skincare and makeup products, including hydrating serums, clean mascara, and gentle makeup remover wipes, all EWG verified and infused with skin-loving ingredients. Available at Target and Amazon, the brand celebrates self-care routines, cultural heritage like Hispanic Heritage Month, and everyday rituals such as slow mornings with coffee. Emphasizing purity and efficacy, it appeals to those seeking soft, refreshed skin without harsh chemicals.

IMAGE Skincare is the leading professional brand in spa and salon skincare, specializing in clean, clinical formulations that deliver anti-aging, hydrating, and brightening benefits. Their product lines, such as the luxurious MAX series and AGELESS hyaluronic fillers, incorporate potent ingredients like peptides, plant extracts, and vitamin C to nourish and protect the skin. Available through professional treatments, home care regimens, and seasonal gift sets, IMAGE emphasizes enhancing results from in-office procedures while promoting radiant, youthful skin.

Macrene Actives is a luxury, clean skincare brand founded by dermatologist Dr. Macrene Alexiades. The brand combines high-concentration botanical ingredients with scientific research to create effective and sophisticated products sold at Sephora, focusing on anti-aging and skin health.

Proactiv is America's #1 clear skin routine, dermatologist-developed to combat acne with powerful ingredients like salicylic and glycolic acids for exfoliation, pore unclogging, and smoother texture. The brand promotes self-care through fun, relatable social media posts featuring promotions, product spotlights, and playful ties to pop culture icons like Taylor Swift. It encourages retail therapy and accessible skincare with deals at retailers like Target and sitewide discounts.

Maëlys is a body care brand specializing in clinically proven creams and serums designed to tighten, smooth, and sculpt the body. Their products focus on anti-aging and improving skin texture, targeting a mature audience while also maintaining a playful and trendy brand image through collaborations and engaging social media content.

Henry Rose is a clean, genderless fine fragrance brand prioritizing transparency and sustainability. Their EWG-Verified and Cradle-to-Cradle-Certified scents, created by Michelle Pfeiffer, offer a range of body sprays with memorable names and captivating descriptions emphasizing both refreshing and warm, addictive qualities.

Lilly Lashes is a prominent brand specializing in high-quality, dramatic false eyelashes, particularly known for its innovative 3D mink lashes. They offer a wide range of products and tools, focusing on ease of use and glamorous results, and frequently promote sales and discounts through various platforms.

Scrardie Beauty is a small business specializing in unique, 'cool' makeup that stands out from regular products, with a strong emphasis on contouring tools and techniques. The brand engages its community through monthly email giveaways, collaborations with influencers like NikkieTutorials, and endorsements of complementary products from brands like Krystelle Lee Cosmetics. Their content highlights innovative beauty surprises and a playful, confident vibe in the makeup world.

Veet is a brand offering a range of at-home hair removal solutions, including wax strips, sugar wax, cream, and gel cream, emphasizing ease of use, smooth skin results, and long-lasting effects. Their marketing targets a young, social media-savvy audience focused on self-care and relaxation.

Briogeo is a clean haircare brand focused on healthy hair and texture inclusivity. They utilize naturally derived ingredients and scientific backing in their products, and are available at major retailers like Sephora and Ulta.

DECIEM is a Canadian beauty company known for its portfolio of science-driven brands like The Ordinary, NIOD, and others. Founded by the late Brandon Truaxe, the company's disruptive approach and commitment to innovation are central to its brand identity, focusing on high-quality products at accessible price points.

iMethod Beauty is a cruelty-free and vegan beauty brand specializing in easy-to-use brow products. Their viral curved brow pen, marketed as a game-changer for achieving natural-looking brows, is their flagship product and a key driver of their TikTok success.

SheaMoisture is a Black-owned hair and body care brand rooted in West African shea butter heritage. It emphasizes community commerce and caters to Black women, showcasing versatility and confidence in its marketing through influencer collaborations and diverse styling.

Wander Beauty is a clean and cruelty-free beauty brand offering multitasking makeup and skincare products designed for the on-the-go lifestyle. Their brand emphasizes ease of use and aligns with a modern, active consumer base, frequently promoting sales and collaborations.

Skinfix is a clean clinical skincare brand specializing in high-impact products for sensitive and eczema-prone skin. Rooted in a historical healing balm and advanced barrier science, Skinfix offers solutions for various skincare needs, promoting hydration and healthy skin barriers.

Fresh is a skincare brand established in 1991, blending traditional ingredients with modern scientific advancements to create luxurious, sensorial cleansing and self-care products. Their brand aesthetic emphasizes natural beauty and effortless elegance, appealing to a sophisticated and mindful consumer base.

Saturday Skin is a K-Beauty brand dedicated to achieving glowy, glass-like skin through innovative products like hydrating serums, cleansing balms, and peeling gels. They focus on effortless skincare routines that emphasize hydration, brightening, and deep cleansing for radiant results. The brand engages its community via TikTok Shop promotions, Amazon Prime deals, and interactive giveaways to make premium K-Beauty accessible and exciting.

Dominique Cosmetics is an influencer-founded beauty brand offering high-pigment, dessert-inspired makeup palettes. Their focus is on effortless artistry and creating meaningful makeup products, as evidenced by their emphasis on high-quality palettes and promotional sales.

Beautyblender is the original and leading brand of edgeless makeup sponges, renowned for its innovative design and professional-grade performance. The brand boasts a strong online presence and distribution through major retailers like Sephora and Ulta, emphasizing its iconic status and founder's expertise.

Vegamour is a biotech-driven hair care brand offering plant-based serums and supplements clinically proven to promote thicker, fuller hair, lashes, and brows. Their products focus on hair longevity and are available at Sephora, emphasizing community engagement and user challenges.

Josie Maran is a clean beauty brand specializing in argan oil-based skincare and makeup products. They focus on delivering a healthy, dewy glow and are available at Sephora in the US and Canada, emphasizing high-quality, unique argan oil formulations.

Curlsmith is a haircare brand specializing in gourmet-quality products designed for all curl types, from wavy to coily. Their brand mission centers on building curl confidence and providing effective styling solutions for diverse curly hair needs. The brand actively engages with its online community through interactive content.

This brand focuses on clean, vegan, and cruelty-free beauty products, specifically targeting skincare and hair removal solutions. Their marketing emphasizes accessibility through retail partnerships with CVS and Walmart, and caters to a diverse audience embracing body positivity.

CLEARSTEM is a cruelty-free skincare brand focusing on anti-aging and acne-safe products. Their stem-cell-boosted formulas are designed to promote glowing skin and are marketed towards a community-focused audience seeking effective solutions for acne and aging concerns.

CLEARSTEM is a cruelty-free skincare brand focusing on anti-aging and acne-safe products. Their stem-cell-boosted formulas are designed to promote glowing skin and are marketed towards a community-focused audience seeking effective solutions for acne and aging concerns.

Keys Soulcare, founded by Alicia Keys, is a skincare brand that blends physical nourishment with soulful wellness, promoting radiant, hydrated skin through mindful rituals and self-love practices. It emphasizes staying centered and grounded, encouraging users to reset with seasonal care and inner glow routines. The brand highlights proven, nourishing formulas that support both external beauty and internal balance.

Tweezerman is a long-standing beauty tool brand (est. 1980) specializing in high-quality, precision instruments for brows, lashes, nails, and skincare. Their brand emphasizes expert craftsmanship and collaborations, evident in their recent Disney-themed collections and influencer partnerships.

Physicians Formula is a clean beauty brand offering thoughtfully designed cosmetics suitable for all skin types, including sensitive, with a focus on physician-approved formulas. Their Butter Glow line features lightweight serums and multi-taskers like bronzing and blushing products that deliver a natural, sun-kissed radiance year-round. Emphasizing accessibility, the brand promotes shopping through physiciansformula.com, Ulta, and CVS with seasonal deals.

VIORI is a brand offering all-natural, longsheng rice-based shampoo and conditioner products, currently available at Sephora. Their marketing focuses heavily on the natural ingredients and bar format of their shampoo.

PillowtalkDerm, developed by dermatologist Dr. Shereene Idriss, focuses on hyperpigmentation solutions using derm-developed active ingredients. The brand emphasizes effective, no-nonsense skincare products with a focus on sun protection and achieving radiant skin.

House of Hur is a K-Beauty brand that seamlessly blends skincare and makeup. They focus on vegan, fragrance-free formulas, emphasizing hydration and skin health with innovative products like their Moist Ampoule Blusher and Jelly Capsule Cream.

Pantene, a legacy drugstore brand since 1945, utilizes Pro-Vitamin B5 to deliver hair repair solutions globally. Their current marketing emphasizes a fun, relatable 'fixins' campaign focused on addressing various hair concerns with a playful, country-inspired aesthetic.

Cheekbone Beauty is an Indigenous-owned, sustainably-minded, vegan, and B Corp certified beauty brand offering high-performance makeup. Their products are travel-friendly and focus on ease of use, while emphasizing community involvement and ethical sourcing.

COSRX is a Korean skincare brand (K-beauty) focusing on effective, science-backed products. Their popular Snail Mucin Essence and Ceramide Mist exemplify their commitment to simple, yet highly effective formulations that deliver visible results and cater to a wide range of skin concerns.

KORA Organics is a skincare brand founded by Miranda Kerr, focusing on certified-organic, botanical ingredients infused with rose quartz. The brand emphasizes natural, effective skincare solutions and frequently promotes sales and new product launches through social media.

This brand, ColourPop's sister brand, focuses on clean beauty lip and skincare products with a playful, trendy aesthetic. Their marketing emphasizes vibrant colors, affordable pricing (indicated by sales), and user-generated content featuring their products.

Allies of Skin delivers “supercharged clinical” formulas born in Singapore and backed by fresh US$20 m growth capital. (ALLIES [North America], Cosmetics Business)

Blue Magic is a heritage hair care brand established in 1968, specializing in moisturizing products for textured hair. Their product line, including grease, conditioners, and activators, emphasizes natural ingredients and long-lasting results, fostering a sense of nostalgia and trust among its loyal customer base.

Go-To Skincare is an Australian beauty brand founded by Zoë Foster Blake, offering uncomplicated, effective, and worry-free skincare products. Their focus is on delivering high-quality, results-driven formulas with a cheeky and approachable brand personality, catering to diverse skin needs and makeup preferences.

Adore Beauty is Australia's leading online beauty retailer, known for its curated selection of prestige brands, convenient shopping experience, fast shipping, and engaging content. They are expanding into brick-and-mortar locations, emphasizing community engagement and unique brand partnerships (like Tim Tam).

The 7 Virtues is a perfume brand that ethically sources oils from post-conflict regions, creating fragrances with a social mission. Their 'peace perfumes' fund social change while offering consumers high-quality, uplifting scents, as evidenced by their popular Vanilla Woods fragrance available at Sephora.

SkinCeuticals is a premium medical aesthetic skincare brand, globally recognized for its science-backed products. Their flagship A.G.E. Interrupter Ultra Serum focuses on visible lifting and tightening, utilizing clinically proven formulas originating from Duke University research.

Dear, Klairs is a K-beauty brand focusing on skincare products that promote relaxation and self-care. Their product line includes the popular Blue Comma and Unscented Toner, and they engage in experiential marketing such as pop-up tours.

Cloud 10 Beauty is an Irish e-commerce boutique offering a curated selection of international beauty brands. They focus on fast shipping and frequently run sales and promotions, engaging customers through giveaways and contests.

NYX Professional Makeup is a cruelty-free beauty brand known for its high-pigment formulas and vibrant colors. The brand boasts a strong online presence, particularly through collaborations (like the recent Wednesday Addams collection) and partnerships with retailers such as Rossmann in Poland, focusing on promotional offers and engaging social media campaigns.

Beauty Pie is a members-only beauty brand offering luxury skincare and makeup at factory-cost prices. They focus on innovative products and empower consumers with high-quality options at accessible prices, emphasizing a personalized approach to skincare and makeup routines.

Virtue Labs is a luxury hair care brand specializing in hair repair using its proprietary Alpha Keratin 60ku technology. The brand focuses on high-quality, science-backed products and frequently engages in promotional activities like giveaways to build brand awareness and community.

Sunday Riley is a high-performance skincare brand focused on delivering visible results and boosting skin confidence. Their product line addresses various skin concerns, from dryness and acne to uneven texture, and is available at Sephora and their own website.

bareMinerals is a makeup and skincare brand focused on clean, mineral-based products that enhance natural beauty. Their offerings prioritize healthy skin and breathable coverage, with popular items like Complexion Rescue Tinted Moisturizer.

This brand specializes in simplifying self-care with pure and potent natural ingredients, earning B Corp Certification for its commitment to ethical and sustainable practices. It focuses on organic beauty products that promote glowing skin, exciting followers with upcoming launches like 'bombshells' for indulgent self-pampering. Overall, it embodies accessible, eco-conscious wellness for everyday glow and relaxation.