This New Orleans-based brand specializes in spooky-cute, cruelty-free makeup, particularly colorful faux mink lashes designed for bold and dramatic looks. As a Black and Disabled-owned indie brand, it emphasizes fun, themed packaging and versatile styles inspired by Halloween and witchy aesthetics, like the subtle 'Anything's Paw-ssible' with purple tips and the dramatic 'So-pawssionate' with pink accents. The products blend adorable whimsy with edgy vibes, appealing to fans of colorful, indie beauty trends.