Manyo is recognized as the #1 clean beauty brand in Korea, offering affordable and effective Korean skincare products designed for everyday use. Their TikTok content focuses on budget-friendly favorites under $25, weekly routines, product comparisons like cleansing oils, and essential anti-aging solutions to simplify skincare for users. Emphasizing purity and accessibility, Manyo engages its audience with fun, relatable posts promoting girls' night in routines and nighttime care.