The Lip Bar is a Black female-owned cosmetics brand specializing in vegan and cruelty-free lip products, particularly renowned for its high-quality reds and nudes. It promotes inclusive beauty for Black women through innovative lip liners, glosses, and combos that deliver long-lasting, season-appropriate looks like fall-inspired candy apple shades. The brand engages its audience with tutorials, user endorsements, and polls to highlight product versatility and staying power.