Skin by Drazi is a dermatologist-developed beauty brand that emphasizes substance over superficiality, offering innovative products like the Pout Plump 30 lip plumper with built-in SPF 30 for enhanced pout and sun protection. The brand positions itself as 'More Than A Pretty Face,' blending skincare efficacy with makeup functionality to promote healthy, protected skin. Active on TikTok, it showcases product demos through engaging captions and hashtags focused on lip combos and SPF integration.