The OG clean beauty brand specializes in natural, plant-based skincare and makeup products, including hydrating serums, clean mascara, and gentle makeup remover wipes, all EWG verified and infused with skin-loving ingredients. Available at Target and Amazon, the brand celebrates self-care routines, cultural heritage like Hispanic Heritage Month, and everyday rituals such as slow mornings with coffee. Emphasizing purity and efficacy, it appeals to those seeking soft, refreshed skin without harsh chemicals.