Arrae is an all-natural wellness brand specializing in everyday health and self-care products like bloat relief sachets, positioning itself as a supportive 'BFF' for users. Their style is community-driven and empowering, fostering connections through initiatives like the 'Feel Good Club' and partnerships with retailers and spas. The brand adds value by promoting holistic well-being, exclusive perks, and natural, empowering treats for personal wellness.