Proactiv is America's #1 clear skin routine, dermatologist-developed to combat acne with powerful ingredients like salicylic and glycolic acids for exfoliation, pore unclogging, and smoother texture. The brand promotes self-care through fun, relatable social media posts featuring promotions, product spotlights, and playful ties to pop culture icons like Taylor Swift. It encourages retail therapy and accessible skincare with deals at retailers like Target and sitewide discounts.