MUTHA is a playful skincare brand that treats customers 'like your own MUTHA would,' offering luxurious, hydrating products like body butters, oils, serums, and eye creams with a fun, relatable vibe. They engage audiences on TikTok through humorous captions, seasonal routines, and timely promotions like holiday gift sets and National Coffee Day deals. Emphasizing comfort and indulgence, MUTHA focuses on body and face care essentials for everyday and special occasions.