Laneige EU is a skincare brand specializing in hydration-focused products like moisturizers, toners, cleansers, and lip masks, targeting a youthful audience with fun, engaging content. Their style features unboxings, vibe checks, and holiday-themed promotions, often incorporating giveaways and collaborations. They deliver value through accessible self-care routines that promise supple, hydrated skin and velvety lips, emphasizing pampering during seasonal changes.