Effortless Pitches for Modern Beauty Creators

No7 is a British beauty brand offering skincare and cosmetics. Its collection includes facial serums, moisturizers, foundation and other products for everyday beauty routines.

Melt Cosmetics is a vegan makeup brand known for its highly pigmented, vibrant colors. Inspired by Latinx artistry and alternative subcultures, the brand emphasizes bold looks and offers a range of products available at major retailers like Sephora and Nordstrom.

Bodyography is a professional makeup brand offering products for artists and beauty enthusiasts. Its collection includes complexion makeup, eye colors, lip products and application tools.

Lawless Beauty is a makeup brand offering high-performance, long-lasting products free of over 60 harmful ingredients. They recently collaborated with LoveShackFancy on a limited-edition collection of Forget The Filler Gloss, showcasing playful, glamorous shades available at Sephora and other retailers.

LYS Beauty is a Black-owned clean beauty brand available at Sephora and Credo, offering inclusive shades and skincare-infused makeup. Their products focus on delivering both high-performance results and skin health benefits, emphasizing hydration, nourishment, and radiant finishes.

Laura Mercier is a prestige beauty brand focusing on creating a naturally flawless complexion. Their product line emphasizes French artistry and effortless application, offering a range of complexion perfecting products like setting powders and tinted moisturizers.

REFY is a beauty brand focused on minimalist makeup with high-performance formulas. Their products, easily applied and selfie-ready, emphasize brows, skin, and lips, offering a simplified approach to achieving a polished look.

Lisa Eldridge is a beauty brand created by the makeup artist of the same name. Its collection is known for considered color palettes, lipsticks and complexion products informed by her professional work.

Violet Voss is a cosmetics brand focused on vibrant, trend-driven makeup palettes, currently available at Sephora and its own website. Their brand aesthetic leans towards fun, playful imagery and emphasizes the availability of their products through multiple retail channels.

Pat McGrath Labs is a high-end makeup brand founded by renowned makeup artist Pat McGrath. Known for its vibrant pigments and innovative products like the Mothership eyeshadow palettes and Lust Gloss, the brand caters to a luxury beauty consumer base with a strong online presence.

Twenty Twenty Beauty is an ophthalmologist-developed brand specializing in clean, irritation-free eye makeup designed for sensitive eyes, ensuring safety and comfort in every application. Products like Visionary Eye Shadow Sticks are crafted for versatility and quick touch-ups, while educational content from Dr. Campo addresses common eye health risks such as expired makeup and excessive screen time. The brand blends trending beauty trends with a focus on eye-safe practices to empower users with confident, healthy looks.

Cinema Secrets is a family-owned makeup brand established in 1985, renowned for its Hollywood-tested products and industry-leading MU brush cleaner. The brand emphasizes its longevity, family heritage, and commitment to professional makeup artists, offering frequent sales and promotions.

KJH.brand is a makeup brand founded by celebrity makeup artist Katie Jane Hughes. Its collection features multiuse essentials designed to encourage experimentation and personal expression.

By Rosie Jane is a clean fragrance and personal care brand offering effortless, subtly sophisticated scents inspired by nature. Their focus is on creating everyday wearable perfumes with sustainable practices, primarily distributed through Sephora and Nordstrom.

This family-owned French skincare brand, established in 1954, blends plant science with spa expertise to deliver effective, 'responsible beauty' products. Their focus is on proven results and visible improvements, as evidenced by product launches like their Multi-Active Glow Serum and Total Eye Life serum.

This brand celebrates versatile and enduring makeup that adapts to any look or lifestyle, encapsulated in the slogan 'LIVE in Your Makeup.' It highlights innovative products like long-lasting formulas with fresh scents, such as the Neroli-infused original that endures all night. Collaborations with icons like Lisa Loeb underscore the brand's focus on makeup that defies fading and embraces real-life durability.

Urban Decay is a rebellious American makeup brand renowned for its high-performance, vegan formulas and iconic Naked palettes. The brand emphasizes bold looks and caters to a creative, expressive audience, often collaborating with performers and influencers to showcase its products.

Moira Cosmetics is a cruelty-free and vegan-friendly beauty brand based in Los Angeles, focusing on playful and innovative lip products like the Cushion Kiss Lip Cream and Butter Bliss Lip Balm. These offerings feature transfer-proof, long-wear formulas in cozy shades ideal for everyday and fall makeup looks, with a cushiony applicator for smooth application. The brand fosters an engaging, fun community vibe through social media, blending product highlights with lighthearted behind-the-scenes moments like adorable office cats.

Simply Posh Cosmetics is an indie beauty brand focused on vegan and cruelty-free makeup products, emphasizing accessibility through worldwide shipping. The brand engages its TikTok audience with interactive promotions like giveaways to build community and excitement around their offerings. Their approach highlights fun, inclusive experiences for beauty enthusiasts globally.

Patrick Ta Beauty is a high-quality makeup brand focusing on achieving a natural, radiant "glow from within" look. Their product line, available at Sephora and their website, includes innovative tools like a 5-in-1 blending sponge and a dual-ended foundation brush designed for seamless application and professional results.

Kaja is a cruelty-free K-beauty brand based in Seoul, known for its playful and innovative makeup products, particularly its heart-shaped cushion blush and multi-use items. It's sold at Sephora and Ulta Beauty, focusing on convenient, travel-friendly packaging and high-quality textures.

Anisa Beauty is a beauty-tools brand founded by brush designer Anisa Telwar Kaicker. Its collection includes makeup and skincare brushes with shapes developed for specific application tasks. Status update (October 21, 2026): ANISA Beauty is winding down, with sales planned through the end of 2026.

Physicians Formula is a clean beauty brand offering thoughtfully designed cosmetics suitable for all skin types, including sensitive, with a focus on physician-approved formulas. Their Butter Glow line features lightweight serums and multi-taskers like bronzing and blushing products that deliver a natural, sun-kissed radiance year-round. Emphasizing accessibility, the brand promotes shopping through physiciansformula.com, Ulta, and CVS with seasonal deals.

Merit is a minimalist makeup brand focused on effortless, 'five-minute' application. It emphasizes high-quality, skincare-infused formulas and sustainable, recycled packaging, targeting a customer who values both convenience and ethical consumption.

Philosophy is a well-known beauty and lifestyle brand that offers a range of science-backed skincare, body care, and mood-boosting fragrances like Amazing Grace and Purity Made Simple. The brand focuses on approachable, effective formulations designed to bridge the gap between skincare and personal well-being. Its official Instagram page showcases product spotlights, skincare routines, and uplifting content centered around self-care and daily confidence.

r.e.m. beauty is a cosmetics brand founded by Ariana Grande. Its collection includes makeup for eyes, lips and complexion, with a futuristic aesthetic and an emphasis on creative expression.

Iconic London is a vegan UK makeup brand known for its glow-enhancing products, particularly its popular Illuminator drops. The brand emphasizes community engagement and focuses on creating a flawless, radiant look with products like blurring primers, blush sticks, and highlighters, targeting a younger, trend-conscious audience.

Olivia Palermo is a fashion entrepreneur and style creator. Her work spans fashion collaborations, curated shopping and beauty-related projects.

VIEVE is a vegan and cruelty-free makeup brand founded by Jamie Genevieve, a popular YouTuber and makeup artist. The brand focuses on high-impact, easy-to-use color cosmetics, emphasizing bold lashes and a beginner-friendly approach.

KVD Beauty is a vegan makeup brand specializing in long-lasting, high-impact products. Their popular items include Tattoo Liner and Everlasting Liquid Lipstick, along with the recently launched Dazzle Gel, a shimmering eyeshadow and eyeliner. The brand emphasizes bold looks and strong visual appeal.