Excuse My Frank is a skincare brand that champions honesty, transparency, and simplicity in its vegan and anti-aging formulations, making clean beauty accessible and uncomplicated for everyday users. Now available at Walmart Canada and other retailers, the brand engages its audience through playful, relatable TikTok content that highlights product benefits with a lighthearted vibe. By focusing on straightforward messaging and trending hashtags, it positions itself as a fresh, approachable alternative in the competitive skincare market.