Dr. Loretta is a skincare brand specializing in high-quality, award-winning products like their Barrier Enhancing Milky Essence, which has earned Allure Best of Beauty recognition. Their social media style is casual and engaging, using emojis and teasers to build excitement around product launches and partnerships. They provide value through cult-favorite formulas that enhance skin barriers and appeal to beauty enthusiasts seeking effective, dermatologist-inspired skincare.