This brand specializes in sensorial Korean skincare, emphasizing a deeper glow through innovative products and routines founded by K-Beauty expert Charlotte Cho. They engage their audience with restocks, skincare tips like layering for hydration, collaborations with influencers like Hailey Bieber's Rhode, and stylish merch to enhance the fall aesthetic. Overall, it's a vibrant K-Beauty destination blending efficacy, trends, and community at Sephora.