Effortless Pitches for Modern Beauty Creators

Huda Beauty is a globally recognized cosmetics brand founded by influencer Huda Kattan, known for its trendsetting, full-glam makeup products. The brand emphasizes community engagement, actively incorporating customer feedback into product development and packaging decisions, fostering a strong sense of connection with its audience.

Dior is a luxury brand renowned for its Parisian couture heritage, translating high fashion into highly desirable fragrances, skincare, and makeup. The brand maintains a strong online presence showcasing its seasonal collections and collaborations, emphasizing aspirational lifestyle and events.

Gucci Beauty projects an image of eclectic, imperfect glamour, emphasizing audacious colors and vintage-inspired packaging. Their social media presence highlights a diverse range of identities and artistic expression within the GucciFW25 and TheGucciPortraitSeries campaigns, showcasing a sophisticated yet playful brand identity.

Burberry is a luxury British brand renowned for its iconic check pattern and equestrian heritage. The brand successfully blends traditional craftsmanship with contemporary design across various product categories, including fragrance and makeup, showcasing its heritage in innovative ways.

Rare Beauty is a multibillion-dollar makeup brand founded by Selena Gomez, emphasizing self-acceptance and mental health. The brand offers a range of beauty products, including lip gloss, perfume, blush, and skincare, and actively supports youth mental health initiatives.

Fenty Beauty, founded by Rihanna, is a cruelty-free cosmetics brand known for its inclusive shade ranges and high-quality makeup products. The brand focuses on innovation, offering primers with skincare benefits and long-lasting wear, and engages with its audience through social media.

e.l.f. Cosmetics is a Gen Z-focused brand offering affordable, high-performing, vegan makeup. Their current marketing campaign centers around a new Vanilla Soft Serve Glow Reviver Melting Lip Balm, emphasizing its creamy texture and sweet scent.

Charlotte Tilbury Beauty is a high-end makeup brand founded by makeup artist Charlotte Tilbury, known for its luxurious products and runway-inspired aesthetic. The brand boasts significant global reach, supported by parent company Puig, and consistently emphasizes new product launches and behind-the-scenes glimpses into its glamorous world.

Makeup By Mario is a celebrity-endorsed makeup brand founded by Mario Dedivanovic, known for its high-quality, neutral-toned products designed for ease of use across skill levels. The brand focuses on creating a natural, enhanced complexion and currently boasts a highly anticipated new foundation launch.

Valentino is a luxury brand focusing on high-end couture, expanding into refillable makeup and fragrances. Their brand image is sophisticated and stylish, leveraging celebrity endorsements and showcasing a strong visual aesthetic across their marketing.

Tarte Cosmetics is a leading concealer brand known for its high-pigment, skin-loving formulas and playful, cruelty-free ethos. Their marketing emphasizes collaborations with influencers like Tana Mongeau and focuses on limited-time sales events to drive engagement and sales.

Versace is a luxury Italian fashion brand renowned for its bold designs, signature Medusa emblem, and glamorous aesthetic. The brand's presence on TikTok showcases high-profile collaborations and previews of upcoming collections, emphasizing its position within the high-fashion world.

Kaja is a cruelty-free K-beauty brand based in Seoul, known for its playful and innovative makeup products, particularly its heart-shaped cushion blush and multi-use items. It's sold at Sephora and Ulta Beauty, focusing on convenient, travel-friendly packaging and high-quality textures.

Too Faced is a cruelty-free makeup brand known for its playful, glamorous aesthetic and popular products like Better Than Sex mascara. They frequently promote new product launches and bundles through social media giveaways and exclusive TikTok Shop deals, emphasizing a fun and engaging brand personality.

Milk Makeup is a vegan and cruelty-free cosmetics brand focused on high-pigment, clean makeup products that empower self-expression. Their product line includes long-lasting, high-volume mascara and a popular setting spray, emphasizing quality and performance.

L'Oréal Paris is a global beauty brand focused on democratizing advanced beauty science, making high-quality products accessible to a wide audience. Their brand messaging emphasizes self-worth and empowerment, often featuring high-profile collaborations and campaigns showcasing diverse beauty standards.

Anastasia Beverly Hills is a prestige beauty brand renowned for its brow products, having expanded into a wider range of makeup including palettes, lip kits, and complexion products. The brand emphasizes high-quality, long-lasting formulas and sophisticated shades, focusing on creating both a natural and glamorous look.

MAC Cosmetics is a professional makeup brand renowned for its high-quality pigments and artistry, evident in its recent launch of the hydrating Skinfinish Lightstruck Liquid Highlighter. The brand boasts a diverse and inclusive appeal, targeting all ages, races, and genders, actively engaging its audience through social media campaigns showcasing product usage by various influencers.

Made By Mitchell is a cosmetics brand founded by UK makeup artist Mitchell Halliday, offering high-impact, versatile makeup products at affordable prices. The brand emphasizes vibrant colors and utilizes strong social media engagement, particularly on TikTok, to reach a broad audience.

Saie is a clean beauty brand focusing on makeup that prioritizes skincare benefits and eco-friendly practices. They offer high-performance formulas with sustainable packaging, available at Sephora and Cult Beauty, and emphasize a warm, approachable brand aesthetic.

Haus Labs, a makeup brand co-created by Lady Gaga, focuses on high-performance, vegan cosmetics with skin-beneficial ingredients. Their products, such as the Precision Sculpt Shaping Balm and Dual-Ended Sculpting Brush, emphasize ease of use and deliver long-lasting, naturally sculpted results.

Benefit Cosmetics is a globally recognized beauty brand renowned for its playful approach to cosmetics, particularly its brow products. The brand emphasizes quick and easy application with a focus on fun, cheeky branding and a wide range of products to suit diverse needs.

Pixi Beauty is a vibrant skincare and makeup brand celebrated for its glow-enhancing products that deliver radiant, protected, and flawless skin through innovative, skin-loving formulas infused with natural ingredients like ginseng, aloe vera, and glycolic acid. From everyday essentials like the On-the-Glow SHIELD SPF 50 and Glow Tonic to targeted treats such as DetoxifEYE Patches, the brand emphasizes effortless radiance and hydration for all-day luminosity. Through seasonal campaigns like GLOWtober, Pixi Beauty promotes a fuss-free approach to beauty that energizes and soothes the complexion.

Natasha Denona is a luxury makeup brand founded by a renowned makeup artist, offering high-pigment, high-performance products with a focus on skincare benefits. Their flagship product, the Hy-Glam foundation, boasts 52 shades, long wear, and a blurring, radiant finish.

Pat McGrath Labs is a high-end makeup brand founded by renowned makeup artist Pat McGrath. Known for its vibrant pigments and innovative products like the Mothership eyeshadow palettes and Lust Gloss, the brand caters to a luxury beauty consumer base with a strong online presence.

NARS Cosmetics is a prestige beauty brand known for its bold, artistic approach to makeup and universally flattering shades. They emphasize both high-impact looks and versatile application techniques, exemplified by their popular products like The Multiple and Orgasm blush.

Danessa Myricks Beauty is a makeup brand focused on inclusive, multi-use pigments and blurring technology. They emphasize creativity and offer a wide range of products, frequently promoting sales and new product launches on social media.

Patrick Ta Beauty is a high-quality makeup brand focusing on achieving a natural, radiant "glow from within" look. Their product line, available at Sephora and their website, includes innovative tools like a 5-in-1 blending sponge and a dual-ended foundation brush designed for seamless application and professional results.

Urban Decay is a rebellious American makeup brand renowned for its high-performance, vegan formulas and iconic Naked palettes. The brand emphasizes bold looks and caters to a creative, expressive audience, often collaborating with performers and influencers to showcase its products.

Guerlain is a luxury French beauty brand established in 1828, part of the LVMH group. Known for its perfumes, skincare, and makeup, Guerlain emphasizes sustainability and bee-centric initiatives, showcasing high-quality craftsmanship and innovative ingredients.

BPerfect Cosmetics is an Irish beauty brand known for its high-pigment makeup and inclusive approach. Leveraging strong social media engagement, particularly on TikTok, the brand has cultivated a cult following and frequently utilizes online sales events to drive sales.

MCoBeauty is a cruelty-free and vegan Australian beauty brand offering affordable luxury makeup and skincare. They focus on creating high-quality dupes of popular products, available both online and in major retail stores across Australia and New Zealand.

Slayfire Cosmetics is a small, family-operated business specializing in handmade, vegan, and cruelty-free budge-proof makeup, with a focus on vibrant glitter gels, palettes, and custom mixes. Owned by a Queer POC Woman, the brand emphasizes inclusivity, creativity, and high-quality products ideal for Halloween and everyday sparkle. They engage their community through social media giveaways, tutorials, and personalized options available on their website.

NYX Professional Makeup is a cosmetics brand targeting digitally-savvy beauty enthusiasts. They offer trendy, high-pigment makeup at affordable prices, emphasizing playful and engaging social media content.

Kosas Cosmetics is a clean beauty brand focused on creating clinically proven makeup that prioritizes skincare benefits. Their products are designed to enhance natural beauty and are available at Sephora, with a strong emphasis on inclusivity and engaging with their audience through social media initiatives like campus tours.

Tower 28 is a Los Angeles-based beauty brand specializing in dermatologist-approved makeup formulated for sensitive and eczema-prone skin. Their focus is on creating fun, high-quality products that prioritize skin health and inclusivity, as evidenced by their collaborations with individuals experiencing skin sensitivities.

REFY is a beauty brand focused on minimalist makeup with high-performance formulas. Their products, easily applied and selfie-ready, emphasize brows, skin, and lips, offering a simplified approach to achieving a polished look.

Lancôme is a French luxury beauty brand established in 1935, renowned for its Parisian elegance and innovative skincare and makeup products. The brand leverages social media to showcase its products, emphasizing a luxurious yet approachable aesthetic and focusing on key items like Teint Idole foundation and L'Absolu Rouge Intimatte lipstick.

Merit is a minimalist makeup brand focused on effortless, 'five-minute' application. It emphasizes high-quality, skincare-infused formulas and sustainable, recycled packaging, targeting a customer who values both convenience and ethical consumption.

Iconic London is a vegan UK makeup brand known for its glow-enhancing products, particularly its popular Illuminator drops. The brand emphasizes community engagement and focuses on creating a flawless, radiant look with products like blurring primers, blush sticks, and highlighters, targeting a younger, trend-conscious audience.

Moira Cosmetics is a cruelty-free and vegan-friendly beauty brand based in Los Angeles, focusing on playful and innovative lip products like the Cushion Kiss Lip Cream and Butter Bliss Lip Balm. These offerings feature transfer-proof, long-wear formulas in cozy shades ideal for everyday and fall makeup looks, with a cushiony applicator for smooth application. The brand fosters an engaging, fun community vibe through social media, blending product highlights with lighthearted behind-the-scenes moments like adorable office cats.

Estée Lauder is a leading prestige beauty brand known for its high-quality products and iconic makeup, particularly its long-lasting Double Wear foundation. The brand emphasizes flawless, long-lasting looks for various occasions and leverages social media to showcase its products and inspire user-generated content.

Hourglass Cosmetics is a luxury, cruelty-free beauty brand known for its high-performance makeup with innovative formulas and art-deco inspired aesthetics. The brand emphasizes long-lasting wear, flawless coverage, and radiant finishes, offering a range of products including foundation, concealer, blush, and setting powders.

Glisten Cosmetics is a UK-based independent, cruelty-free, and vegan beauty brand specializing in high-pigment, bold color cosmetics, particularly known for its innovative eyeliner and duochrome products. Its success stems from a teacher's creative side hustle that has expanded into a globally recognized brand.

Kaleidos Makeup is a vegan and cruelty-free Asian-owned (Shanghai) beauty brand that blends sci-fi aesthetics with vibrant, high-impact pigments. Their products, including eyeliners, palettes, blush, and lip products, cater to creative individuals who use makeup as a form of self-expression, focusing on bold colors and unique finishes.

This family-owned French skincare brand, established in 1954, blends plant science with spa expertise to deliver effective, 'responsible beauty' products. Their focus is on proven results and visible improvements, as evidenced by product launches like their Multi-Active Glow Serum and Total Eye Life serum.

Jillian Dempsey is a celebrity makeup artist offering a clean, vegan makeup and skincare line known for its ease of use and natural, glowing results. The brand emphasizes fast application and high-quality, naturally-derived ingredients, targeting both makeup and skincare enthusiasts.

KVD Beauty is a vegan makeup brand specializing in long-lasting, high-impact products. Their popular items include Tattoo Liner and Everlasting Liquid Lipstick, along with the recently launched Dazzle Gel, a shimmering eyeshadow and eyeliner. The brand emphasizes bold looks and strong visual appeal.

Givenchy Beauty is a luxury brand offering high-end makeup, fragrances, and skincare products. Its brand identity centers on Parisian elegance and sophisticated, couture-inspired aesthetics, emphasizing bold colors and classic scents.

Jordana Ticia Cosmetics is a UK-based indie beauty brand specializing in long-lasting, visually appealing complexion and lip products. Their brand identity emphasizes playful aesthetics and high-quality makeup designed for creating impactful looks, focusing on products like eyeshadow sticks and setting powder.

Clinique is a skincare and makeup brand focused on dermatologist-developed, allergy-tested, and fragrance-free products. Their offerings range from classic skincare systems like the 3-Step System to makeup with a focus on ease of use and natural-looking results.

ILIA Beauty is a clean beauty brand focusing on skin-centric makeup with a commitment to sustainable practices. Their recent marketing emphasizes the launch of new Lip Sketch shades, highlighting availability at various retailers and online platforms.

Tom Ford Beauty is a luxury brand offering high-end fragrances and cosmetics characterized by a sophisticated, sensual, and glamorous aesthetic. The brand leverages celebrity endorsements and focuses on unique, high-quality ingredients to create a distinct and desirable image.

Armani Beauty, an extension of Giorgio Armani's minimalist luxury philosophy, focuses on high-quality, iconic products like Luminous Silk foundation and Acqua di Gio fragrance. The brand leverages celebrity endorsements and event sponsorships (like the Venice Film Festival) to project an image of sophisticated elegance and effortless beauty.

Formerly known as Matte Lashes, this brand specializes in cruelty-free and vegan beauty products, with a focus on innovative water-activated eyeliners featuring UV-reactive neons, pastels, and essential shades. Their latest all-in-one palette offers 15 stunning colors at a lower price point, bundled with a detail liner brush for enhanced value. Emphasizing accessibility and creativity, the brand engages its audience through TikTok Shop promotions.

LANEIGE is a Korean skincare brand focused on water-science-powered hydration, currently expanding into European markets. Their popular Lip Sleeping Mask line, recently updated with a Strawberry Shortcake flavor, emphasizes playful, trendy marketing appealing to a younger demographic.

Youthforia is a plant-based makeup brand focused on comfortable, skincare-infused products, notably their viral color-changing blush oil. The brand is currently closing down, offering a final 50% off sale.

Smashbox is a cruelty-free makeup brand renowned for its high-performing products, particularly its iconic Photo Finish Primer. The brand emphasizes professional-quality makeup, engaging influencer collaborations, and a commitment to animal welfare.

Make Up For Ever is a Parisian cosmetics brand emphasizing high-performance, bold color, and self-expression. Their product line, including the new HD Skin range, focuses on both artistry and skincare benefits, offering a wide shade range and long-lasting wear.

Scott Barnes Cosmetics is a professional makeup brand renowned for its high-quality palettes and techniques, famously used to create Jennifer Lopez's signature glow. The brand caters to a sophisticated audience seeking dramatic, high-impact makeup looks, focusing on contouring and under-painting artistry.

Bobbi Brown Cosmetics is a prestige beauty brand renowned for its pioneering "no-makeup makeup" approach, emphasizing natural beauty enhancement. The brand continues to innovate with high-quality products like its Luxe Cashmere Matte Lipstick line, focusing on versatile shades and effortless application for everyday wear.

The Lip Bar is a Black female-owned cosmetics brand specializing in vegan and cruelty-free lip products, particularly renowned for its high-quality reds and nudes. It promotes inclusive beauty for Black women through innovative lip liners, glosses, and combos that deliver long-lasting, season-appropriate looks like fall-inspired candy apple shades. The brand engages its audience with tutorials, user endorsements, and polls to highlight product versatility and staying power.

Laura Mercier is a prestige beauty brand focusing on creating a naturally flawless complexion. Their product line emphasizes French artistry and effortless application, offering a range of complexion perfecting products like setting powders and tinted moisturizers.

Sunnies Face is a Manila-based makeup brand renowned for its Fluffmatte lipstick, known for its blurred-matte finish. The brand focuses on a youthful, playful aesthetic and maintains a strong online presence, frequently promoting new products, merchandise, and events.

Winky Lux is a clean, cruelty-free makeup brand emphasizing fun and innovative products for lips, brows, and eyes, with a focus on vibrant new shades and precision tools. Their Lip Oil collection features enchanting shades like Swoon and Enchanted, while brow offerings like the Unibrow Precision Pencil combat common makeup mishaps. Shop their favorites at Ulta Beauty, Amazon, and winkylux.com for seasonal hauls and everyday glamour.

IT Cosmetics is a beauty brand focusing on high-coverage makeup infused with dermatologist-tested skincare. Their products aim to deliver real results and boost consumer confidence, emphasizing a natural, glowing look and catering to mature skin concerns.

Nudestix is a minimalist beauty brand specializing in multi-tasking makeup crayons, emphasizing ease of use and on-the-go application. Their products are frequently featured in collaborations with influencers and are marketed towards a broad demographic, including those seeking minimal makeup looks.

LYS Beauty is a Black-owned clean beauty brand available at Sephora and Credo, offering inclusive shades and skincare-infused makeup. Their products focus on delivering both high-performance results and skin health benefits, emphasizing hydration, nourishment, and radiant finishes.

L.A. Girl Cosmetics is a global beauty brand offering high-quality, affordable makeup for both beginners and professionals. They emphasize vibrant colors and collaborate with influencers to promote their products through various retail partnerships, particularly highlighting current sales and promotions at CVS Pharmacy.

ISAMAYA Beauty is a high-end makeup brand founded by makeup artist Isamaya Ffrench, offering avant-garde, couture-level products with a focus on unique textures and innovative formulations like latex-finish balms and color-correcting serums. The brand emphasizes bold aesthetics and high-performance ingredients, catering to a sophisticated and experimental customer base.

Shiseido is a heritage luxury beauty brand established in 1872, blending Eastern aesthetics with Western science to create high-quality skincare, makeup, and fragrance. The brand emphasizes innovation, particularly in anti-aging technologies, while also demonstrating a commitment to environmental sustainability through initiatives like the Shiseido Blue Project.

Alleyoop is a clean, time-saving, and multi-functional beauty brand specializing in travel-friendly makeup products infused with SPF for healthy, everyday use. The brand engages its audience through playful teasers about upcoming expansions and exclusive limited-edition items like TYB tote bags. Emphasizing convenience and wellness, Alleyoop promotes a seamless, unbothered beauty routine with versatile essentials.

Caliray is a clean beauty brand emphasizing high-performance, planet-aware cosmetics and fragrances. Its brand aesthetic evokes a relaxed California beach vibe, targeting a young, playful audience engaging with playful, relatable social media content.

Stila is a cruelty-free makeup brand focused on artistry and innovative textures. They offer high-performing products, emphasizing ease of use for achieving professional-looking makeup results, and frequently promote limited-time offers and new product releases.

Westman Atelier is a luxury skincare and makeup brand founded by Gucci Westman, offering naturally-derived, buildable products with a focus on a dewy, healthy-looking complexion. The brand emphasizes conscious and chic packaging, targeting a sophisticated customer seeking high-quality, effortless beauty.

Sculpted by Aimee is an Irish beauty brand focusing on simplifying skincare and makeup routines. Their cruelty-free, multi-use products prioritize a natural, 'real life' look, emphasizing ease of use and achieving a radiant complexion. The brand utilizes influencer collaborations and engaging content to connect with its audience.

VIEVE is a vegan and cruelty-free makeup brand founded by Jamie Genevieve, a popular YouTuber and makeup artist. The brand focuses on high-impact, easy-to-use color cosmetics, emphasizing bold lashes and a beginner-friendly approach.

Melt Cosmetics is a vegan makeup brand known for its highly pigmented, vibrant colors. Inspired by Latinx artistry and alternative subcultures, the brand emphasizes bold looks and offers a range of products available at major retailers like Sephora and Nordstrom.

Lawless Beauty is a makeup brand offering high-performance, long-lasting products free of over 60 harmful ingredients. They recently collaborated with LoveShackFancy on a limited-edition collection of Forget The Filler Gloss, showcasing playful, glamorous shades available at Sephora and other retailers.

Prada Beauty is a luxury skincare and cosmetics brand that blends Italian high fashion design with advanced biotechnology. Its marketing emphasizes exclusive experiences (e.g., pop-up shops) and celebrity endorsements (Tom Holland), targeting a sophisticated and fashion-forward consumer.

Rose Inc is a clean beauty brand that combines Rosie Huntington-Whiteley's aesthetic vision with scientifically-advanced, biotech-fermented ingredients. Their high-performance products focus on skincare and color cosmetics, emphasizing rituals and a calming, effective experience.

Kulfi Beauty is a South Asian-inspired makeup brand that uses playful imagery and richly pigmented products to evoke feelings of nostalgia and joy. Their focus is on inclusivity, catering to all undertones, and their products, such as their Lip Snack Glossing Balm, draw inspiration from familiar South Asian desserts and traditions.

Scrardie Beauty is a small business specializing in unique, 'cool' makeup that stands out from regular products, with a strong emphasis on contouring tools and techniques. The brand engages its community through monthly email giveaways, collaborations with influencers like NikkieTutorials, and endorsements of complementary products from brands like Krystelle Lee Cosmetics. Their content highlights innovative beauty surprises and a playful, confident vibe in the makeup world.

Wander Beauty is a clean and cruelty-free beauty brand offering multitasking makeup and skincare products designed for the on-the-go lifestyle. Their brand emphasizes ease of use and aligns with a modern, active consumer base, frequently promoting sales and collaborations.

Dominique Cosmetics is an influencer-founded beauty brand offering high-pigment, dessert-inspired makeup palettes. Their focus is on effortless artistry and creating meaningful makeup products, as evidenced by their emphasis on high-quality palettes and promotional sales.

Beautyblender is the original and leading brand of edgeless makeup sponges, renowned for its innovative design and professional-grade performance. The brand boasts a strong online presence and distribution through major retailers like Sephora and Ulta, emphasizing its iconic status and founder's expertise.

Josie Maran is a clean beauty brand specializing in argan oil-based skincare and makeup products. They focus on delivering a healthy, dewy glow and are available at Sephora in the US and Canada, emphasizing high-quality, unique argan oil formulations.

Physicians Formula is a clean beauty brand offering thoughtfully designed cosmetics suitable for all skin types, including sensitive, with a focus on physician-approved formulas. Their Butter Glow line features lightweight serums and multi-taskers like bronzing and blushing products that deliver a natural, sun-kissed radiance year-round. Emphasizing accessibility, the brand promotes shopping through physiciansformula.com, Ulta, and CVS with seasonal deals.

Cheekbone Beauty is an Indigenous-owned, sustainably-minded, vegan, and B Corp certified beauty brand offering high-performance makeup. Their products are travel-friendly and focus on ease of use, while emphasizing community involvement and ethical sourcing.

NYX Professional Makeup is a cruelty-free beauty brand known for its high-pigment formulas and vibrant colors. The brand boasts a strong online presence, particularly through collaborations (like the recent Wednesday Addams collection) and partnerships with retailers such as Rossmann in Poland, focusing on promotional offers and engaging social media campaigns.

bareMinerals is a makeup and skincare brand focused on clean, mineral-based products that enhance natural beauty. Their offerings prioritize healthy skin and breathable coverage, with popular items like Complexion Rescue Tinted Moisturizer.

AEVA Beauty is a Canadian, Black-owned beauty brand specializing in richly pigmented makeup products designed for Black women. Their brand focuses on self-love and empowerment, using vibrant colors and affirmations to enhance beauty routines.

Simihaze Beauty is a makeup brand founded by DJ twin duo Simi & Haze Khadra, offering skincare-infused products with a focus on innovative, futuristic color and packaging. Their flagship product, SUPER SLICK Lip Balm, highlights effortless application and a range of versatile shades.

GXVE by Gwen Stefani is a beauty brand focusing on radiant, dewy makeup with a clean and vegan-friendly approach. Their product line emphasizes buildable coverage and includes items like collagen lip gels and cheek tints, currently available at Sephora and their own website.

Artist Couture, created by makeup artist-influencer Angel Merino, is a cosmetics brand specializing in high-impact, glow-focused products like blush and highlight. Their brand emphasizes bold colors and runway-inspired aesthetics, leveraging TikTok for sales and marketing.

Rituel de Fille is a cruelty-free, indie beauty brand made in Los Angeles, specializing in luxurious makeup and skincare that evokes a magical, gothic aesthetic. Their products, like the Thorn skincare line and Levitation Lash mascara, emphasize nourishing ingredients, seamless wear, and luminous results for everyday and seasonal looks. With a focus on high-performance formulas inspired by nature and opulence, the brand invites users to experience indulgent, transformative beauty rituals.

Freck Beauty is a clean beauty brand that popularized faux freckles, establishing a cult following. Their product line includes eyeshadows, lip products, and freckle pens, targeting a Gen Z audience with a playful and inclusive brand voice.

This brand celebrates versatile and enduring makeup that adapts to any look or lifestyle, encapsulated in the slogan 'LIVE in Your Makeup.' It highlights innovative products like long-lasting formulas with fresh scents, such as the Neroli-infused original that endures all night. Collaborations with icons like Lisa Loeb underscore the brand's focus on makeup that defies fading and embraces real-life durability.

LUMINESS is a cruelty-free beauty brand specializing in innovative airbrush cosmetics that empower users to look and feel good with effortless, high-performance makeup. Their signature Airbrush Foundation Kit delivers flawless, hydrating coverage with a silk finish, primer, and brush, making it a versatile must-have for glowing skin, especially for oily complexions. Positioned as an accessible drugstore option, the brand focuses on fresh, glowy routines through launches and comparisons that highlight natural, radiant results.

Kevyn Aucoin Beauty is a high-end cosmetics brand that champions artistry and individuality, preserving the legacy of the late makeup artist Kevyn Aucoin. The brand offers professional-grade, inclusive makeup products known for their seamless application and natural-looking results.

UOMA Beauty is an inclusive cosmetics brand that champions those overlooked in the beauty industry, promoting self-empowerment and diversity with the mantra 'You Are Majestic.' It emphasizes cruelty-free products and fosters a supportive community via its #UOMAtribe. Recent content highlights makeup recommendations tailored for brown skin tones, such as blush, to celebrate underrepresented beauty.

Buxom is a cruelty-free cosmetics brand specializing in lip plumping products. Their product line includes lip oils, lip treatments, and lip polishes, all focused on delivering a plumping effect and bold color. The brand cultivates a fun, confident image with a focus on social media engagement.

Jouer Cosmetics is a California-based makeup brand blending French beauty ideals with a playful, LA vibe. Their products emphasize skin health and effortless application, offering a range of color cosmetics and skincare inspired by the vibrant cultures of Los Angeles and Paris.

Neen Cosmetics, founded by Stila creator Jeanine Lobell, specializes in foolproof makeup products like the Lined Up Lip Liner collection, promising easy application that users 'can't f* up.' The brand highlights sustainable materials such as Sulapac and shares engaging TikTok content including tutorials, behind-the-scenes glimpses, and product pairings. Available exclusively at Nordstrom, Neen positions itself as an accessible, trending option for effortless beauty routines.

Oden's Eye Cosmetics is an indie makeup brand inspired by Nordic folklore, specializing in ethereal, multi-chrome eyeshadow palettes and lipsticks with a focus on dreamy color stories and unique textures. They offer international shipping and frequently run sales, promoting their products through captivating visuals and enchanting descriptions.

Pony Effect is a K-beauty brand focusing on creating effortless, glowing skin through products like cushions, foundations, and sunscreens. Their emphasis is on delivering moisture and a natural, radiant finish, as evidenced by their frequent use of terms like "glass skin" and "glowing skin."

Chantecaille is a luxury botanical beauty brand founded in 1998, renowned for its commitment to both environmental conservation and high-quality, clean beauty products. The brand emphasizes natural ingredients and philanthropy, building a strong identity around sustainable practices and impactful giving.

Blery Cosmetics is a Thessaloniki-based, cruelty-free indie makeup brush brand focused on high-pigment color at affordable prices. Their brand emphasizes sales and clearance events, actively engaging on TikTok with humorous content and showcasing their brush cleaning solutions.

Adept Cosmetics is a Colorado-based indie beauty brand established in 2017, specializing in high-quality, pigmented eyeshadows, particularly known for their buttery multichrome finishes and magnetic palettes. They offer a range of clean, vegan, and ethically sourced products, emphasizing inclusivity with shades for diverse skin tones.

By Rosie Jane is a clean fragrance and personal care brand offering effortless, subtly sophisticated scents inspired by nature. Their focus is on creating everyday wearable perfumes with sustainable practices, primarily distributed through Sephora and Nordstrom.

This TikTok brand, affiliated with L'Oréal, embodies a passionate celebration of makeup as an essential and transformative element of daily life and personal expression. It showcases playful content like turning Sephora hauls into home decor, highlighting products from popular brands such as NYX, Urban Decay, and Youth to the People. The focus is on beauty enthusiasts who love shimmer, highlighters, and all things makeup-related.

Sarah Creal Beauty is a brand dedicated to synergistically crafted color cosmetics and skincare tailored for women over 40, empowering them with products that address mature skin and eye concerns like sensitivity, dryness, and sagging. Their innovative Eyes Up Creamy Kajal Longwear Liners offer creaseless, transfer-proof wear for various eye shapes, from everyday to intense looks, and are ophthalmologist-tested for safety. Available exclusively at Sephora and sarahcrealbeauty.com, the brand emphasizes ease, agility, and confidence in beauty routines for 'babes 40+'.

This TikTok brand specializes in sharing practical tips and tricks for using favorite makeup products, helping enthusiasts achieve stunning looks with everyday items. Content focuses on tutorials featuring palettes for eyes and cheeks, as well as lip combos like Factory Girl, emphasizing transformations and reviews to inspire creativity. It's a go-to resource for beauty lovers seeking accessible and fun makeup advice.

DR MBK Skincare is a dermatologist-created skincare brand focusing on skin and mental stamina. Their products, primarily a mist and serum utilizing hypochlorous acid and adaptogens, aim to deliver clear, healthy skin while promoting a positive mindset. The brand emphasizes portability and on-the-go convenience.

Rei Cosmetics is a Japanese beauty retailer bridging Tokyo and New York, offering an accessible online store for cult-favorite J-beauty products including skincare, makeup, and haircare essentials. The brand highlights simple, effective routines and seasonal looks like Halloween GRWM, featuring accessible brands such as &honey, Kikumasamune, and Cow Brand. With a focus on gentle, high-quality formulas, Rei Cosmetics caters to those seeking effortless beauty solutions from Japan.

Glo Skin Beauty is a clean beauty brand specializing in mineral makeup and clinically proven skincare. They offer a hybrid approach, combining makeup and skincare benefits for a nourished and perfected complexion, focusing on products like concealers, primers, and blush.

Viseart is a luxury professional makeup brand, originating from Paris, renowned for its high-pigment, triple-milled eyeshadow palettes. The brand enjoys a strong online presence, collaborating with beauty influencers and regularly offering sales promotions.

Iris & Romeo is a tinted skincare brand catering to beauty minimalists, offering hybrid skincare-makeup products designed for efficiency and a healthy glow. Their focus is on time-saving, multitasking solutions that deliver wellness benefits, targeting modern women with busy lifestyles.

Twenty Twenty Beauty is an ophthalmologist-developed brand specializing in clean, irritation-free eye makeup designed for sensitive eyes, ensuring safety and comfort in every application. Products like Visionary Eye Shadow Sticks are crafted for versatility and quick touch-ups, while educational content from Dr. Campo addresses common eye health risks such as expired makeup and excessive screen time. The brand blends trending beauty trends with a focus on eye-safe practices to empower users with confident, healthy looks.

Blinc is a beauty brand specializing in innovative tubing mascara and eyeliner. Their products are known for being smudge-proof, long-lasting, vegan, cruelty-free, and sustainable, catering to a market seeking high-performance, clean beauty solutions.

Simply Posh Cosmetics is an indie beauty brand focused on vegan and cruelty-free makeup products, emphasizing accessibility through worldwide shipping. The brand engages its TikTok audience with interactive promotions like giveaways to build community and excitement around their offerings. Their approach highlights fun, inclusive experiences for beauty enthusiasts globally.

Cinema Secrets is a family-owned makeup brand established in 1985, renowned for its Hollywood-tested products and industry-leading MU brush cleaner. The brand emphasizes its longevity, family heritage, and commitment to professional makeup artists, offering frequent sales and promotions.

Real Her is an empowering makeup brand that celebrates self-expression through beauty products, particularly focusing on items like lipsticks to boost confidence. Their TikTok bio invites followers to explore more on their website, fostering a sense of community and discovery. Recent posts feature enthusiastic captions that highlight intriguing makeup reveals, using branded hashtags to build engagement.

This New Orleans-based brand specializes in spooky-cute, cruelty-free makeup, particularly colorful faux mink lashes designed for bold and dramatic looks. As a Black and Disabled-owned indie brand, it emphasizes fun, themed packaging and versatile styles inspired by Halloween and witchy aesthetics, like the subtle 'Anything's Paw-ssible' with purple tips and the dramatic 'So-pawssionate' with pink accents. The products blend adorable whimsy with edgy vibes, appealing to fans of colorful, indie beauty trends.

We Are ME Cosmetics specializes in hair and scalp products that empower users to transform self-consciousness into self-confidence, with their flagship The Scalp Foundation offering a perfect hairline every time. The brand highlights practical beauty solutions, as seen in collaborations with influencers like Scheana and features in Refinery29. It appeals to hair enthusiasts and makeup artists seeking effortless hairstyling tips and enhancements.

Seraphine Botanicals is a plant-based, small-batch brand specializing in clean makeup and skincare products with natural, botanical ingredients. They focus on items like blushes, lip masks, and seasonal shades, emphasizing smooth, buttery textures and vibrant colors. The brand frequently runs promotions, such as discounts and free shipping, to make their clean beauty accessible.

Napoleon Perdis is an Australian cosmetics brand focused on accessible glamour and high-performance makeup. Their brand emphasizes natural beauty enhancement, using Australian botanicals and celebrating real women, moving away from overly stylized campaigns towards inclusivity and authenticity.

ModelCo is an iconic Australian beauty brand specializing in tanning and cosmetics, known for its affordable and glow-enhancing products. The brand fosters a strong community engagement, actively featuring user-generated content showcasing their products in everyday makeup routines.

Violet Voss is a cosmetics brand focused on vibrant, trend-driven makeup palettes, currently available at Sephora and its own website. Their brand aesthetic leans towards fun, playful imagery and emphasizes the availability of their products through multiple retail channels.

Stella McCartney Beauty is a skincare brand emphasizing sustainable practices, particularly refill packaging. Their brand identity is strongly tied to environmental consciousness and community engagement, as evidenced by their #RefillChallenge campaign featuring various influencers.

Deborah Lippmann is a luxury vegan and cruelty-free nail polish brand known for its high-quality products and collaborations with top fashion publications and photographers. The brand's aesthetic is sophisticated yet playful, emphasizing the emotional connection between nail color and self-expression.