Effortless Pitches for Modern Beauty Creators

Rare Beauty is a multibillion-dollar makeup brand founded by Selena Gomez, emphasizing self-acceptance and mental health. The brand offers a range of beauty products, including lip gloss, perfume, blush, and skincare, and actively supports youth mental health initiatives.

MAC Cosmetics is a professional makeup brand renowned for its high-quality pigments and artistry, evident in its recent launch of the hydrating Skinfinish Lightstruck Liquid Highlighter. The brand boasts a diverse and inclusive appeal, targeting all ages, races, and genders, actively engaging its audience through social media campaigns showcasing product usage by various influencers.

Pixi Beauty is a vibrant skincare and makeup brand celebrated for its glow-enhancing products that deliver radiant, protected, and flawless skin through innovative, skin-loving formulas infused with natural ingredients like ginseng, aloe vera, and glycolic acid. From everyday essentials like the On-the-Glow SHIELD SPF 50 and Glow Tonic to targeted treats such as DetoxifEYE Patches, the brand emphasizes effortless radiance and hydration for all-day luminosity. Through seasonal campaigns like GLOWtober, Pixi Beauty promotes a fuss-free approach to beauty that energizes and soothes the complexion.

Urban Decay is a rebellious American makeup brand renowned for its high-performance, vegan formulas and iconic Naked palettes. The brand emphasizes bold looks and caters to a creative, expressive audience, often collaborating with performers and influencers to showcase its products.

Slayfire Cosmetics is a small, family-operated business specializing in handmade, vegan, and cruelty-free budge-proof makeup, with a focus on vibrant glitter gels, palettes, and custom mixes. Owned by a Queer POC Woman, the brand emphasizes inclusivity, creativity, and high-quality products ideal for Halloween and everyday sparkle. They engage their community through social media giveaways, tutorials, and personalized options available on their website.

Moira Cosmetics is a cruelty-free and vegan-friendly beauty brand based in Los Angeles, focusing on playful and innovative lip products like the Cushion Kiss Lip Cream and Butter Bliss Lip Balm. These offerings feature transfer-proof, long-wear formulas in cozy shades ideal for everyday and fall makeup looks, with a cushiony applicator for smooth application. The brand fosters an engaging, fun community vibe through social media, blending product highlights with lighthearted behind-the-scenes moments like adorable office cats.

Formerly known as Matte Lashes, this brand specializes in cruelty-free and vegan beauty products, with a focus on innovative water-activated eyeliners featuring UV-reactive neons, pastels, and essential shades. Their latest all-in-one palette offers 15 stunning colors at a lower price point, bundled with a detail liner brush for enhanced value. Emphasizing accessibility and creativity, the brand engages its audience through TikTok Shop promotions.

The Lip Bar is a Black female-owned cosmetics brand specializing in vegan and cruelty-free lip products, particularly renowned for its high-quality reds and nudes. It promotes inclusive beauty for Black women through innovative lip liners, glosses, and combos that deliver long-lasting, season-appropriate looks like fall-inspired candy apple shades. The brand engages its audience with tutorials, user endorsements, and polls to highlight product versatility and staying power.

Winky Lux is a clean, cruelty-free makeup brand emphasizing fun and innovative products for lips, brows, and eyes, with a focus on vibrant new shades and precision tools. Their Lip Oil collection features enchanting shades like Swoon and Enchanted, while brow offerings like the Unibrow Precision Pencil combat common makeup mishaps. Shop their favorites at Ulta Beauty, Amazon, and winkylux.com for seasonal hauls and everyday glamour.

Alleyoop is a clean, time-saving, and multi-functional beauty brand specializing in travel-friendly makeup products infused with SPF for healthy, everyday use. The brand engages its audience through playful teasers about upcoming expansions and exclusive limited-edition items like TYB tote bags. Emphasizing convenience and wellness, Alleyoop promotes a seamless, unbothered beauty routine with versatile essentials.

Scrardie Beauty is a small business specializing in unique, 'cool' makeup that stands out from regular products, with a strong emphasis on contouring tools and techniques. The brand engages its community through monthly email giveaways, collaborations with influencers like NikkieTutorials, and endorsements of complementary products from brands like Krystelle Lee Cosmetics. Their content highlights innovative beauty surprises and a playful, confident vibe in the makeup world.

Physicians Formula is a clean beauty brand offering thoughtfully designed cosmetics suitable for all skin types, including sensitive, with a focus on physician-approved formulas. Their Butter Glow line features lightweight serums and multi-taskers like bronzing and blushing products that deliver a natural, sun-kissed radiance year-round. Emphasizing accessibility, the brand promotes shopping through physiciansformula.com, Ulta, and CVS with seasonal deals.

Rituel de Fille is a cruelty-free, indie beauty brand made in Los Angeles, specializing in luxurious makeup and skincare that evokes a magical, gothic aesthetic. Their products, like the Thorn skincare line and Levitation Lash mascara, emphasize nourishing ingredients, seamless wear, and luminous results for everyday and seasonal looks. With a focus on high-performance formulas inspired by nature and opulence, the brand invites users to experience indulgent, transformative beauty rituals.

This brand celebrates versatile and enduring makeup that adapts to any look or lifestyle, encapsulated in the slogan 'LIVE in Your Makeup.' It highlights innovative products like long-lasting formulas with fresh scents, such as the Neroli-infused original that endures all night. Collaborations with icons like Lisa Loeb underscore the brand's focus on makeup that defies fading and embraces real-life durability.

LUMINESS is a cruelty-free beauty brand specializing in innovative airbrush cosmetics that empower users to look and feel good with effortless, high-performance makeup. Their signature Airbrush Foundation Kit delivers flawless, hydrating coverage with a silk finish, primer, and brush, making it a versatile must-have for glowing skin, especially for oily complexions. Positioned as an accessible drugstore option, the brand focuses on fresh, glowy routines through launches and comparisons that highlight natural, radiant results.

Neen Cosmetics, founded by Stila creator Jeanine Lobell, specializes in foolproof makeup products like the Lined Up Lip Liner collection, promising easy application that users 'can't f* up.' The brand highlights sustainable materials such as Sulapac and shares engaging TikTok content including tutorials, behind-the-scenes glimpses, and product pairings. Available exclusively at Nordstrom, Neen positions itself as an accessible, trending option for effortless beauty routines.

Oden's Eye Cosmetics is an indie makeup brand inspired by Nordic folklore, specializing in ethereal, multi-chrome eyeshadow palettes and lipsticks with a focus on dreamy color stories and unique textures. They offer international shipping and frequently run sales, promoting their products through captivating visuals and enchanting descriptions.

This TikTok brand, affiliated with L'Oréal, embodies a passionate celebration of makeup as an essential and transformative element of daily life and personal expression. It showcases playful content like turning Sephora hauls into home decor, highlighting products from popular brands such as NYX, Urban Decay, and Youth to the People. The focus is on beauty enthusiasts who love shimmer, highlighters, and all things makeup-related.

Sarah Creal Beauty is a brand dedicated to synergistically crafted color cosmetics and skincare tailored for women over 40, empowering them with products that address mature skin and eye concerns like sensitivity, dryness, and sagging. Their innovative Eyes Up Creamy Kajal Longwear Liners offer creaseless, transfer-proof wear for various eye shapes, from everyday to intense looks, and are ophthalmologist-tested for safety. Available exclusively at Sephora and sarahcrealbeauty.com, the brand emphasizes ease, agility, and confidence in beauty routines for 'babes 40+'.

This TikTok brand specializes in sharing practical tips and tricks for using favorite makeup products, helping enthusiasts achieve stunning looks with everyday items. Content focuses on tutorials featuring palettes for eyes and cheeks, as well as lip combos like Factory Girl, emphasizing transformations and reviews to inspire creativity. It's a go-to resource for beauty lovers seeking accessible and fun makeup advice.

Rei Cosmetics is a Japanese beauty retailer bridging Tokyo and New York, offering an accessible online store for cult-favorite J-beauty products including skincare, makeup, and haircare essentials. The brand highlights simple, effective routines and seasonal looks like Halloween GRWM, featuring accessible brands such as &honey, Kikumasamune, and Cow Brand. With a focus on gentle, high-quality formulas, Rei Cosmetics caters to those seeking effortless beauty solutions from Japan.

Twenty Twenty Beauty is an ophthalmologist-developed brand specializing in clean, irritation-free eye makeup designed for sensitive eyes, ensuring safety and comfort in every application. Products like Visionary Eye Shadow Sticks are crafted for versatility and quick touch-ups, while educational content from Dr. Campo addresses common eye health risks such as expired makeup and excessive screen time. The brand blends trending beauty trends with a focus on eye-safe practices to empower users with confident, healthy looks.

Simply Posh Cosmetics is an indie beauty brand focused on vegan and cruelty-free makeup products, emphasizing accessibility through worldwide shipping. The brand engages its TikTok audience with interactive promotions like giveaways to build community and excitement around their offerings. Their approach highlights fun, inclusive experiences for beauty enthusiasts globally.

Real Her is an empowering makeup brand that celebrates self-expression through beauty products, particularly focusing on items like lipsticks to boost confidence. Their TikTok bio invites followers to explore more on their website, fostering a sense of community and discovery. Recent posts feature enthusiastic captions that highlight intriguing makeup reveals, using branded hashtags to build engagement.

We Are ME Cosmetics specializes in hair and scalp products that empower users to transform self-consciousness into self-confidence, with their flagship The Scalp Foundation offering a perfect hairline every time. The brand highlights practical beauty solutions, as seen in collaborations with influencers like Scheana and features in Refinery29. It appeals to hair enthusiasts and makeup artists seeking effortless hairstyling tips and enhancements.

Seraphine Botanicals is a plant-based, small-batch brand specializing in clean makeup and skincare products with natural, botanical ingredients. They focus on items like blushes, lip masks, and seasonal shades, emphasizing smooth, buttery textures and vibrant colors. The brand frequently runs promotions, such as discounts and free shipping, to make their clean beauty accessible.

Gee Beauty is a family-founded beauty brand with studios in Toronto and Miami. It combines makeup products, curated skincare and in-person beauty services.

Omnilux develops LED light therapy devices for professional and home skincare routines. Its range includes wearable face masks and targeted devices for different skin concerns.

Live Tinted is a beauty brand founded by Deepica Mutyala. Its collection focuses on inclusive complexion products, color correction and sun protection across a range of skin tones.

No7 is a British beauty brand offering skincare and cosmetics. Its collection includes facial serums, moisturizers, foundation and other products for everyday beauty routines.

espressoh is an Italian makeup brand inspired by simple daily rituals. Its collection includes compact beauty essentials for complexion, eyes and lips.

Dolce Glow is a tanning brand created by spray-tan artist Isabel Alysa. It offers home self-tanners, professional tanning solutions and training for beauty professionals.

Gen See is a makeup brand focused on vegan formulas and considered packaging. Its collection includes eye, lip and complexion products in wearable and expressive shades.

BK Beauty is a makeup-tools brand founded by makeup artist and educator Lisa J. Its collection focuses on brushes and application essentials for both beauty enthusiasts and professionals.

Perricone MD is a skincare brand founded by dermatologist Nicholas Perricone. Its collection includes facial treatments, moisturizers and makeup, alongside a broader approach to beauty and wellness.

KJH.brand is a makeup brand founded by celebrity makeup artist Katie Jane Hughes. Its collection features multiuse essentials designed to encourage experimentation and personal expression.

Pixi is a beauty brand founded by makeup artist Petra Strand. Its collection includes skincare and easy-to-use makeup, with products such as Glow Tonic and portable color sticks.

trestique creates portable makeup designed to simplify daily routines. Its collection features compact color cosmetics and coordinated essentials for use at home or on the go.

Anisa Beauty is a beauty-tools brand founded by brush designer Anisa Telwar Kaicker. Its collection includes makeup and skincare brushes with shapes developed for specific application tasks.

Joey Healy is an eyebrow specialist with a New York studio and a namesake brow collection. His products include tools and cosmetics designed for shaping, defining and styling brows.

Trish McEvoy is a beauty brand founded by the makeup artist of the same name. Its collection includes makeup, brushes, skincare and fragrance, with an emphasis on organized and practical beauty routines.

Jori is a Belgian furniture brand specializing in contemporary seating. Its collection includes sofas, recliners, chairs and tables with an emphasis on comfort and design.

Eighth Day is a skincare brand founded by dermatologic surgeon Antony Nakhla. Its formulas center on the brand's Peptide-rich Plasma technology, with products for the face, eyes and daily skin maintenance.

Soshe Beauty is a makeup brand focused on everyday performance and skincare-inspired formulas. Its collection includes products for lashes, lips and complexion.

EpicLight Beauty is a makeup brand focused on products for evolving and mature skin. Its collection combines complexion and color cosmetics with skincare-inspired formulas.

Nude Envie is a cosmetics brand centered on nude and neutral shades. Its collection offers makeup for lips, eyes and complexion with an emphasis on enhancing natural features.

Ellis Faas is a makeup brand created by the Dutch makeup artist of the same name. Its color collection draws inspiration from tones found naturally in the human body.

Ravie Beauty is a makeup and skincare brand created by beauty creator Allie Glines. Its products focus on preparing the skin and creating wearable everyday makeup looks.

Clé Cosmetics combines Korean beauty influences with a minimalist approach to makeup and skincare. Its range includes multifunctional complexion products and versatile color cosmetics.

TOK Beauty is a Canadian makeup brand founded by Tara O'Kelly. Its collection includes everyday color cosmetics, with an emphasis on ingredient-conscious formulas and simple application.

Amanda Ramsay is a makeup artist and beauty educator specializing in women over 40. Her business combines practical tutorials and lessons with a curated beauty shop.

19/99 Beauty is a cosmetics brand built around flexible, age-inclusive makeup. Its collection includes multiuse pencils and other products that encourage experimentation with color and placement.

Orcé Cosmetics is a complexion-focused makeup brand founded by Yu-Chen Shih. Its products were developed with particular attention to Asian skin tones and undertones.

Jenny Patinkin is a beauty brand founded by a professional makeup artist of the same name. Its collection includes makeup brushes, skincare tools and reusable beauty accessories.

Monika Blunder Beauty is a makeup brand founded by celebrity makeup artist Monika Blunder. Its collection includes Blunder Cover and other complexion and color products influenced by her professional artistry.

Otis Batterbee is a British beauty-tools brand. Its collection includes makeup brushes and accessories designed for both beauty enthusiasts and professional artists.

Face Stockholm is a Swedish cosmetics brand founded in 1982. Its collection includes makeup for complexion, eyes and lips, alongside professional tools and beauty essentials.

Bodyography is a professional makeup brand offering products for artists and beauty enthusiasts. Its collection includes complexion makeup, eye colors, lip products and application tools.

Flavedo & Albedo is a makeup brand focused on wearable color and plastic-free packaging. Its collection includes products for eyes, cheeks and lips in compact, design-conscious formats.

Olivia Palermo is a fashion entrepreneur and style creator. Her work spans fashion collaborations, curated shopping and beauty-related projects.

rhode is a beauty brand founded by Hailey Bieber. Its collection includes skincare and makeup essentials known for a minimal aesthetic and a focus on hydrated-looking skin.

Lime Crime is a beauty brand known for expressive color and a playful visual identity. Its Unicorn Hair range offers bold hair colors and related hair-care products.

r.e.m. beauty is a cosmetics brand founded by Ariana Grande. Its collection includes makeup for eyes, lips and complexion, with a futuristic aesthetic and an emphasis on creative expression.

Lisa Eldridge is a beauty brand created by the makeup artist of the same name. Its collection is known for considered color palettes, lipsticks and complexion products informed by her professional work.

Victoria Beckham Beauty is a luxury beauty brand co-founded by Victoria Beckham. Its collection spans makeup, skincare and fragrance with a focus on refined design and wearable color.

Il Makiage is a cosmetics brand known for complexion makeup and online shade matching. Its range includes foundation, concealer and other makeup and skincare products.

Hindash is a makeup brand created by makeup artist Hindash. Its collection emphasizes versatile colors and artist-led products for eyes, lips and complexion.

Pleasing is a beauty and lifestyle brand founded by Harry Styles. Its collections include nail color, fragrance and other products shaped by playful design and creative collaborations.

Jones Road is a cosmetics brand founded by makeup artist Bobbi Brown. It is known for versatile complexion and color products, including Miracle Balm, that support an understated makeup look.

Laura Geller is a makeup brand founded by the New York makeup artist of the same name. It is known for baked complexion products and accessible makeup designed with mature skin in mind.

Thrive Causemetics is a cosmetics brand that connects product purchases with charitable giving. Its collection includes makeup for eyes, lips and complexion, with a separate skincare line under Bigger Than Beauty.

Maria Hatzistefanis is a beauty entrepreneur and the founder of Rodial and Nip+Fab. She also writes books and shares perspectives on building brands and working in the beauty industry.

Violette_FR is a beauty brand founded by French makeup artist Violette Serrat. Its collection combines expressive makeup with skincare and other everyday beauty essentials.

RMS Beauty is a cosmetics brand founded by makeup artist Rose-Marie Swift. It is known for luminous complexion products and versatile color cosmetics for everyday makeup.

Colorescience is a skincare and cosmetics brand known for mineral sun protection. Its collection includes tinted sunscreens, complexion products and other daily skin-protection essentials.

Doll 10 is a makeup brand focused on straightforward beauty routines. Its collection includes complexion products, lip colors, eye makeup and tools designed for easy application.

Florasis is a Chinese cosmetics brand inspired by traditional art and beauty culture. Its collection is known for detailed packaging, decorative powder embossing and makeup for complexion, eyes and lips.

Naked Sundays is an Australian sun care brand that combines SPF with makeup-inspired formats. Its range includes tinted products and other sun protection essentials for everyday routines.

about-face is a cosmetics brand founded by musician Halsey. Its collection offers bold colors and versatile formulas that encourage experimentation with makeup.

Philosophy is a well-known beauty and lifestyle brand that offers a range of science-backed skincare, body care, and mood-boosting fragrances like Amazing Grace and Purity Made Simple. The brand focuses on approachable, effective formulations designed to bridge the gap between skincare and personal well-being. Its official Instagram page showcases product spotlights, skincare routines, and uplifting content centered around self-care and daily confidence.

PÜR is a cosmetics brand known for mineral-based complexion makeup. Its range includes foundation, powders, skincare and color cosmetics for everyday use.

Jamie Makeup is the beauty brand of celebrity makeup artist Jamie Greenberg. Its products focus on practical, versatile makeup for busy daily routines.

Girlactik is a Los Angeles makeup brand offering color cosmetics for lips, eyes and complexion. It is known for products such as glosses, balms and liquid lip colors.