Effortless Pitches for Modern Beauty Creators

Mizani, a L'Oréal-owned brand, specializes in hair care products for textured, curly, and coily hair. Their focus is on delivering salon-quality science to empower individuals with diverse hair types, reflecting a brand ethos of 'True Textures = True Freedom'. Mizani leverages social media, particularly TikTok, to connect with its target audience and promote its products.

Alastin is a skincare brand focused on daily regimens and care surrounding aesthetic procedures. Its range includes serums, moisturizers, sunscreens and products used by skincare professionals.

5 SENS is a clean, vegan fragrance brand offering affordable perfumes designed to evoke specific moods. They emphasize a sensory experience and utilize a direct-to-consumer approach via their website and TikTok Shop, frequently running sales and promotions.

Babe Original is a beauty brand niche-focused on viral lash serums that provide noticeable results through proven, effective formulas. They emphasize accessibility with recent updates to packaging and lower pricing, ensuring high-quality ingredients remain unchanged. Their TikTok style is playful and community-driven, featuring user shoutouts, fun trends, and gameday enthusiasm tied to a youthful audience with Dallas Cowboys fandom.

Kiehl's is a premium skincare brand specializing in hydration-focused products like creams and serums that promote balanced, glowing skin. Their style is promotional and festive, emphasizing holiday deals, product benefits, and collaborations for an engaging audience experience. They deliver value through effective, dermatologist-recommended formulas that address concerns like dark circles and UV protection for everyday refreshment.

Sachi Skin is a skincare brand that approaches skin as a series of changing states. Its collection combines modern cosmetic ingredients with Ayurvedic influences in multifunctional formulas.

Hourglass Cosmetics is a luxury, cruelty-free beauty brand known for its high-performance makeup with innovative formulas and art-deco inspired aesthetics. The brand emphasizes long-lasting wear, flawless coverage, and radiant finishes, offering a range of products including foundation, concealer, blush, and setting powders.

rhode is a beauty brand founded by Hailey Bieber. Its collection includes skincare and makeup essentials known for a minimal aesthetic and a focus on hydrated-looking skin.

Oma Cosmetics is a brand specializing in luxury body oils with a focus on gourmand and clean scents, complemented by authentic African net sponges for exfoliation. Their brand identity centers around elevated self-care and appeals to a customer base interested in unique fragrances and natural beauty products.

LOOKFANTASTIC is Europe's leading online beauty retailer, expanding into physical stores with an experiential focus. Their brand emphasizes iconic beauty products, curated collections, and exclusive offers, actively engaging their community through social media campaigns.

trestique creates portable makeup designed to simplify daily routines. Its collection features compact color cosmetics and coordinated essentials for use at home or on the go.

CLEAN RESERVE

Hello Sunday is a London-based skincare brand specializing in effortless, reef-safe SPF products with added benefits like blue-light protection. Their sunscreens are designed for seamless layering and everyday use, catering to a customer seeking convenient and effective sun protection.

Bubble is a skincare brand offering accessible products for everyday routines. Its range includes cleansers, moisturizers, serums and sunscreen, with options for a variety of skin concerns.

MARA is a skincare brand specializing in minimalist, glow-enhancing face oils and serums formulated with algae. Their products are inspired by the sea and are currently available at Sephora, with a focus on promotional sales and online engagement.

Lanolips is a cruelty-free skincare brand specializing in lanolin-based lip balms and skincare products. Their popular multi-purpose balms are known for their hydrating and protective qualities, and they recently launched a unique sun balm phone holder.

Violet Grey is a curated beauty retailer offering a selection of high-end, often exclusive, skincare and makeup products. They focus on providing expertly chosen brands and products, emphasizing quality, efficacy, and a luxurious experience for their customers.

rèphr is a beauty-tools brand that develops products with feedback from its community. It is known for Japanese-made makeup brushes and practical accessories for daily beauty routines.

This is a luxury wellness and beauty brand, specifically targeted towards women of color, focused on creating unique and sophisticated fragrances. Their current campaign centers around the launch of new perfumes, 'CHALET' and 'CAROUSEL', emphasizing complex scent profiles and a chic, modern aesthetic, available at Sephora.

Typology is a French, minimalist vegan skincare brand offering ingredient-focused, direct-to-consumer products. Their fully recyclable packaging and emphasis on clean, effective formulas cater to a conscious consumer seeking simple yet high-quality skincare and makeup.

Dr Sam's is a skincare brand founded by dermatologist Sam Bunting. Its range focuses on clear, practical routines using cleansers, moisturizers, sunscreen and targeted treatments.

Shuuemura is a Japanese makeup artistry brand renowned for its high-quality, skincare-infused products and tools specifically designed for Asian skin tones. The brand emphasizes precision, innovation, and a sophisticated aesthetic, catering to a diverse clientele seeking both bold color and skin health.

Mini Dew is a wellness brand focused on hydration and hormonal balance. They offer clean, electrolyte-infused drinks with added trace minerals, emphasizing natural ingredients and holistic health benefits for skin, hair, and overall well-being.

This TikTok brand specializes in sharing practical tips and tricks for using favorite makeup products, helping enthusiasts achieve stunning looks with everyday items. Content focuses on tutorials featuring palettes for eyes and cheeks, as well as lip combos like Factory Girl, emphasizing transformations and reviews to inspire creativity. It's a go-to resource for beauty lovers seeking accessible and fun makeup advice.

Makeup By Mario is a celebrity-endorsed makeup brand founded by Mario Dedivanovic, known for its high-quality, neutral-toned products designed for ease of use across skill levels. The brand focuses on creating a natural, enhanced complexion and currently boasts a highly anticipated new foundation launch.

Hero Cosmetics specializes in skincare solutions for acne-prone skin, offering innovative products like Mighty Patch pimple patches for effective overnight treatments. Their TikTok content features fun, relatable, and satisfying experiences such as patch peels and routines, while promoting self-care and mental health awareness. The brand provides value through accessible products at major retailers and empowers users with confidence-boosting skincare advocacy.

Face Reality Skincare is a brand specializing in customized acne treatment regimens developed in partnership with certified Acne Experts. They offer visible, fast results and cultivate a strong community through events like their annual Summit.

Stila is a cruelty-free makeup brand focused on artistry and innovative textures. They offer high-performing products, emphasizing ease of use for achieving professional-looking makeup results, and frequently promote limited-time offers and new product releases.

Jamie Makeup is the beauty brand of celebrity makeup artist Jamie Greenberg. Its products focus on practical, versatile makeup for busy daily routines.

Maria Hatzistefanis is a beauty entrepreneur and the founder of Rodial and Nip+Fab. She also writes books and shares perspectives on building brands and working in the beauty industry.