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792 brands · Showing 1–30
Focuses on effective, gentle skincare products with minimalist ingredients.
Freck Beauty is a clean beauty brand that popularized faux freckles, establishing a cult following. Their product line includes eyeshadows, lip products, and freckle pens, targeting a Gen Z audience with a playful and inclusive brand voice.
Floral Street is a British fine fragrance brand specializing in vegan, floral-inspired perfumes. Their commitment to sustainability is evident in their use of planet-friendly, upcycled packaging and clean, cruelty-free formulations.
Melt Cosmetics is a vegan makeup brand known for its highly pigmented, vibrant colors. Inspired by Latinx artistry and alternative subcultures, the brand emphasizes bold looks and offers a range of products available at major retailers like Sephora and Nordstrom.
Go-To Skincare is an Australian beauty brand founded by Zoë Foster Blake, offering uncomplicated, effective, and worry-free skincare products. Their focus is on delivering high-quality, results-driven formulas with a cheeky and approachable brand personality, catering to diverse skin needs and makeup preferences.
ProLash is a brand of at-home lash extensions designed for quick and easy application, providing salon-quality results that last up to 10 days. The brand targets DIY beauty enthusiasts seeking professional-looking lashes without the salon commitment, emphasizing convenience and effortless glamour.
Jean Paul Gaultier is a high-fashion Parisian brand renowned for its avant-garde designs and iconic fragrances. Recent marketing efforts highlight collaborations with unexpected brands like Crocs, showcasing a playful yet sophisticated brand image and strong social media engagement.
Urban Decay is a rebellious American makeup brand renowned for its high-performance, vegan formulas and iconic Naked palettes. The brand emphasizes bold looks and caters to a creative, expressive audience, often collaborating with performers and influencers to showcase its products.
Carol's Daughter is a Black-owned haircare brand based in Brooklyn, known for its natural hair products and empowering messaging. The brand emphasizes strength, resilience, and the heritage of Black hair, focusing on products designed for various hair types and textures, including solutions for hair growth and maintenance.
Makeup Revolution is a cruelty-free cosmetics brand focused on delivering trendy, affordable makeup products, often described as dupes of higher-priced brands. Their product line includes lipsticks, lip glosses, eyeshadow palettes, and skincare items like eye patches, catering to a younger, budget-conscious consumer base.
Glamnetic is a Los Angeles-based beauty brand specializing in high-quality, reusable press-on nails and magnetic lashes. They've achieved significant popularity, becoming a top brand in the US and emphasizing ease of use and on-trend designs for effortless glamour.
ApHogee is a hair care brand specializing in repairing damaged hair, particularly for curly hair. They emphasize protein treatments and are available online and at Sally Beauty, targeting a customer base focused on hair health and maintenance.
Youth To The People is a California-based vegan skincare brand offering high-performance, 'superfood' skincare products. Backed by L'Oréal Luxe, the brand emphasizes cruelty-free practices and focuses on addressing sensitive skin needs with innovative formulas.
Caliray is a clean beauty brand emphasizing high-performance, planet-aware cosmetics and fragrances. Its brand aesthetic evokes a relaxed California beach vibe, targeting a young, playful audience engaging with playful, relatable social media content.
Facetory is a skincare brand dedicated to sheet masks that deliver gentle, fun, and effective clean beauty experiences, celebrating the unique story behind every face. Available on Amazon, their products focus on innovative and enjoyable skincare routines that make restocking a delightful ritual. With an emphasis on accessibility and positivity, Facetory engages audiences through vibrant social media content on platforms like TikTok.
Camera Ready Cosmetics is a Texas-based online retailer offering a curated selection of over 150 professional makeup brands catering to both makeup artists and beauty enthusiasts. They offer global shipping and frequently promote sales and deals on their products, emphasizing high-quality brands and a focus on both makeup and skincare.
Shark Beauty is a hair styling brand focused on high-performance, heat-controlled tools. Their products, marketed under the "Shark Glam" name, aim for fast drying times without extreme heat damage, catering to all hair types and delivering a glossy, glamorous finish. The brand leverages influencer marketing to showcase its capabilities and stylish results.
Mad Hippie is a vegan and cruelty-free skincare brand focused on natural, effective beauty products like Vitamin C serums and toning mists, now available at ULTA. The brand promotes sustainability by donating $1 from every web sale to conservation efforts. Their social media highlights product features, promotions, and endorsements to engage skincare enthusiasts.
Joico is a science-driven hair care brand focused on repairing and revitalizing damaged hair. They offer a range of products, from shampoos and conditioners to specialized treatments, emphasizing moisture, color care, and overall hair health, celebrating their 50th anniversary with ongoing innovation and community engagement.
Ameliorate is a skincare brand known for body care aimed at rough, dry and uneven-feeling skin. Its collection includes exfoliating and moisturizing products for face and body.
Bodyography is a professional makeup brand offering products for artists and beauty enthusiasts. Its collection includes complexion makeup, eye colors, lip products and application tools.
Napoleon Perdis is an Australian cosmetics brand focused on accessible glamour and high-performance makeup. Their brand emphasizes natural beauty enhancement, using Australian botanicals and celebrating real women, moving away from overly stylized campaigns towards inclusivity and authenticity.
Bliss is a skincare brand dedicated to adults, offering clean, cruelty-free, and dermatologist-tested products that promote glowing, healthy skin. They infuse fun and nostalgia into their offerings through collaborations like the Gilmore Girls Collection, featuring fall-inspired items such as Pumpkin Powerhouse masks and Vitamin C serums. With a focus on cozy vibes and effective routines, Bliss encourages users to embrace skincare as a joyful, indulgent experience.
Act + Acre is a scalp care brand specializing in cold-processed products, prioritizing nutrient preservation and sustainable manufacturing. They focus on hydration and are currently stocked at Sephora, emphasizing trichologist-approved solutions for healthy hair and scalp.
The OG clean beauty brand specializes in natural, plant-based skincare and makeup products, including hydrating serums, clean mascara, and gentle makeup remover wipes, all EWG verified and infused with skin-loving ingredients. Available at Target and Amazon, the brand celebrates self-care routines, cultural heritage like Hispanic Heritage Month, and everyday rituals such as slow mornings with coffee. Emphasizing purity and efficacy, it appeals to those seeking soft, refreshed skin without harsh chemicals.
Paul Mitchell is a global, cruelty-free hair care brand with a salon heritage, boasting a strong brand identity built on high-quality products and successful collaborations (e.g., Paris Hilton). Its established presence is further amplified through strategic partnerships with television shows and influencers, demonstrating a sophisticated marketing approach.
Olaplex is a premium hair care brand renowned for its patented bond-building technology. Focusing on repairing hair damage from within, Olaplex offers a range of salon and at-home products designed for healthy, strong, and visibly improved hair. Their marketing emphasizes long-lasting results and caters to a broad audience interested in high-quality hair care.
PuffCuff is a hair care brand specializing in patented hair clamps and detangling brushes designed for curly and textured hair. Their products aim to eliminate tension, breakage, and dents associated with traditional hair ties and brushes, providing a comfortable and damage-free styling experience.
