Effortless Pitches for Modern Beauty Creators

Murad is a dermatologist-founded, cruelty-free skincare brand focusing on scientifically-advanced, doctor-formulated products that address both skin and stress at a cellular level. Their range targets various concerns, from acne prevention and treatment to anti-aging and overall skin health, emphasizing a holistic approach to wellness.

This skincare brand specializes in botanical nutrition tailored for all skin types, drawing from ancient herbalism reimagined in modern, effective forms. It uses 100% plant-based ingredients like coconuts and turmeric to deliver nourishment through plant molecules, promoting a natural glow and holistic wellness. The emphasis is on clean, natural routines that enhance skin health without harsh chemicals.

Ranavat is a luxury Ayurvedic skincare and haircare brand that uses scientifically proven botanical ingredients, like saffron, in its products. The brand focuses on creating effective, ritualistic experiences for achieving radiant skin and healthy hair, positioning itself in the high-end market.

Topicals is a Gen Z-focused skincare brand emphasizing science-backed solutions for acne and blemishes. They differentiate themselves through a commitment to mental health advocacy, evidenced by their charitable donations, and engaging community-driven marketing campaigns.

Peach & Lily specializes in K-beauty inspired skincare products that emphasize hydration, brightening, and achieving the iconic 'glass skin' look through innovative formulas like serums, mists, and cleansers. Their style is engaging and promotional, featuring seasonal routines, product spotlights, and interactive questions to connect with followers. They offer value by providing accessible, travel-friendly options that deliver visible smoothness, glow, and nourishment for all skin types.

Carmex is a well-established lip balm brand with a strong online presence, actively engaging its audience on TikTok with product announcements and behind-the-scenes content. The brand leverages playful marketing and focuses on creating a positive emotional connection with consumers.

Maëlys is a body care brand specializing in clinically proven creams and serums designed to tighten, smooth, and sculpt the body. Their products focus on anti-aging and improving skin texture, targeting a mature audience while also maintaining a playful and trendy brand image through collaborations and engaging social media content.

Fenty Beauty, founded by Rihanna, is a cruelty-free cosmetics brand known for its inclusive shade ranges and high-quality makeup products. The brand focuses on innovation, offering primers with skincare benefits and long-lasting wear, and engages with its audience through social media.

skinbetter science is a skincare brand focused on research-led formulas and professional skin health. Its collection includes retinoid products, antioxidant serums, moisturizers and sun protection.

Lawless Beauty is a makeup brand offering high-performance, long-lasting products free of over 60 harmful ingredients. They recently collaborated with LoveShackFancy on a limited-edition collection of Forget The Filler Gloss, showcasing playful, glamorous shades available at Sephora and other retailers.

Neen Cosmetics, founded by Stila creator Jeanine Lobell, specializes in foolproof makeup products like the Lined Up Lip Liner collection, promising easy application that users 'can't f* up.' The brand highlights sustainable materials such as Sulapac and shares engaging TikTok content including tutorials, behind-the-scenes glimpses, and product pairings. Available exclusively at Nordstrom, Neen positions itself as an accessible, trending option for effortless beauty routines.

Scrardie Beauty is a small business specializing in unique, 'cool' makeup that stands out from regular products, with a strong emphasis on contouring tools and techniques. The brand engages its community through monthly email giveaways, collaborations with influencers like NikkieTutorials, and endorsements of complementary products from brands like Krystelle Lee Cosmetics. Their content highlights innovative beauty surprises and a playful, confident vibe in the makeup world.

Fenty Skin is Rihanna's inclusive, gender-neutral skincare brand focused on simplified, multitasking formulas. Their clinically tested products, such as the Dew N Plump serum and Butta Drop collection, prioritize hydration, plumpness, and radiant skin for all skin types.

K18 is a premium, clinically proven haircare brand focused on biomimetic repair technology. Its patented peptide repairs keratin chains in just four minutes, offering superior heat protection and deep-level repair, resulting in a strong and healthy hair appearance. The brand emphasizes speed, efficacy, and stylist approval.

MD Solar Sciences is a dermatologist-developed skincare brand that seamlessly blends beauty, skincare, and mineral-based SPF protection to defend against UVA, UVB, and blue light damage in lightweight, antioxidant-rich formulas. Emphasizing daily sun care as an essential routine, their products like the Mineral Tinted Crème SPF 30 and SPF Lip Balm promote reef-safe, everyday defense for both indoor and outdoor lifestyles. The brand also offers comprehensive skincare solutions including cleansers, hydrators, eye gels, and retinol serums, often highlighted through promotions and giveaways to encourage glowing, healthy skin year-round.

Crown Affair is a clean beauty haircare brand focused on ritualistic, slow-beauty practices. Their flagship product, the Overnight Repair Serum, boasts clinically proven results and is a key element in their brand narrative emphasizing quality and efficacy.

OUAI is a hair, body, and supplement brand founded by celebrity stylist Jen Atkin, focusing on effortless chic products. The brand emphasizes ease of use and a luxurious experience, targeting a sophisticated audience interested in high-quality self-care.

Embryolisse is a French skincare and makeup brand specializing in multi-functional products that combine hydration, nourishment, and subtle coloration for an effortless, healthy glow. Their style emphasizes engaging, trend-driven social media content like product polls, viral challenges such as mocha makeup, and campaigns like October Rose, appealing to sensitive skin users with vegan, pharmacist-recommended formulas. The brand's value lies in its versatility, favored by makeup artists for creating luminous, natural looks with minimal effort.

Arey is a haircare brand focused on the changes hair goes through with age, including graying. Its range brings together supplements, scalp care and topical hair products.

Derma E is a skincare brand offering affordable, dermatologist-recommended, and clinically proven products featuring botanical ingredients and eco-ethical practices. They emphasize clean beauty and focus on results-driven skincare available at major retailers like Ulta, Target, and Walmart.

Twenty Twenty Beauty is an ophthalmologist-developed brand specializing in clean, irritation-free eye makeup designed for sensitive eyes, ensuring safety and comfort in every application. Products like Visionary Eye Shadow Sticks are crafted for versatility and quick touch-ups, while educational content from Dr. Campo addresses common eye health risks such as expired makeup and excessive screen time. The brand blends trending beauty trends with a focus on eye-safe practices to empower users with confident, healthy looks.

Junoco is a California-based skincare brand emphasizing minimal and sustainable practices, offering simple yet effective products for everyday skin health. Their formulations feature natural ingredients like prickly pear, hyaluronic acid, and vitamin B5 to provide gentle hydration and freshness. The brand promotes a relaxed, enjoyable skincare routine through innovative textures like bubble toners, appealing to eco-conscious beauty enthusiasts on platforms like TikTok.

SkinCeuticals is a premium medical aesthetic skincare brand, globally recognized for its science-backed products. Their flagship A.G.E. Interrupter Ultra Serum focuses on visible lifting and tightening, utilizing clinically proven formulas originating from Duke University research.

Briogeo is a clean haircare brand focused on healthy hair and texture inclusivity. They utilize naturally derived ingredients and scientific backing in their products, and are available at major retailers like Sephora and Ulta.

Bodyography is a professional makeup brand offering products for artists and beauty enthusiasts. Its collection includes complexion makeup, eye colors, lip products and application tools.

Patchology is a skincare brand specializing in quick, indulgent self-care products like 5-minute eye gels, masks, and mists that promote hydration, glow, and relaxation. With a focus on seasonal themes, especially fall adventures and cozy rituals, the brand offers collaborations such as the candy-apple-scented eye patches with Sprinkles Cupcakes and travel-friendly kits. Available at retailers like Ulta Beauty, Amazon, and patchology.com, Patchology encourages effortless skincare integration into daily life.

Lejla Cas is an esthetician and co-founder of Knesko Skin. Her work combines skincare formulation with facial rituals and an interest in meditation and wellbeing.

The Ordinary is a skincare brand focusing on affordable, science-backed products featuring high-quality, individual ingredients. Their marketing emphasizes value and accessibility, utilizing a direct-to-consumer approach with a growing retail presence.

Ember Wellness is a skincare and body-care brand focused on simple formulas. Its collection emphasizes a restrained ingredient approach and considered daily care rituals.

PATTERN is a hair and body care brand founded by Tracee Ellis Ross, focusing on hydration and care for curly and textured hair. The brand prioritizes quality and community engagement, offering various product lines and loyalty programs while maintaining transparency with its customers.